Posted by Alicia Ciccone on May 28, 2013 01:21 PM
Following the official split of Rupert Murdoch's News Corp. into separate news and entertainment companies, the man in charge has unveiled the new logo for its News division—one that's very familiar to the Aussie media mogul.
The delicate script logo is based off of the handwriting of Rupert Murdoch himself along with that of his father, according to a company memo sent by CEO Robert Thomson. "The name is historic and the script is based on the writing of Rupert and his father, who have provided us all with not only a name, but a remarkable professional platform," Thomson wrote.
Earlier this month, the company revealed the name and logo for its independent entertainment division, which will be called 21st Century Fox following the spin-off. The name and logo are a clean update on the existing identity of News Corp's iconic Twentieth Century Fox brand.Continue reading...
Posted by Mark J. Miller on May 29, 2012 12:12 PM
Scoff all you want. Kraft Foods is going for it. The company is splitting into two public entities and one half of it — its global snacks business — will be known as Mondelēz International.
The shareholder vote at the company's May 23rd annual general meeting on the name change wasn’t even close, either. More than 90 percent of those who voted gave the new name the OK, according to a press release.
The word Mondelēz, selected from an internal employee competition, is a "portmanteau" combination of the Latin word for world (“monde”) and “delez,” which is supposed to suggest deliciousness. Sticking "International" on at the tail end gives it that global feel the company is in search of.Continue reading...
chew on this
Posted by Dale Buss on April 6, 2012 12:58 PM
Remember all that stuffy marketing from Kraft brands like Oreo, Trident and Tang? Well, once the newly named Mondelēz unit gets its freedom from Kraft in a spinoff of the company's fast-growing, internationally oriented snacks business, expect the marketing chiefs to push the envelope.
The brands to be deposited into Mondelēz — including the aforementioned Oreo, Trident and Tang — "tend to have a younger, vibrant appeal that allow us to push the edge of the marketing much further than some of the classic, traditional, more Midwestern-focused brands," said Mary Beth West, Kraft's chief marketing officer, in an interview with the Chicago Tribune. "That's not a value judgment," she insisted.
But West herself does plan to leave "Midwest" parent company Kraft Foods — based in Northfield, Ill. — to join Mondelēz. And she will be taking Dana Anderson, Kraft Foods SVP of marketing strategy and communications to join Kraft Foods CEO Irene Rosenfeld, who is also decamping to Mondelēz.Continue reading...