Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Sheila Shayon on November 14, 2013 01:53 PM
Spotify has tuned in to the social television conversation, joining Facebook and Twitter, with a new partnership with Bravo. Tapping its unique currency of music, the streaming service will develop playlists for the network's The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules and Thicker Than Water.
The Swedish service will pitch curated playlists to passionate fans through Bravo's Spotify page which will be embedded in each TV show's webpage on BravoTV.com. The playlists will be updated weekly as episodic themes develop.
"Incorporating music allows us another creative dimension for engaging fans with our content beyond the screen and feeds our passionate fans the extra content they crave around their favorite Bravo shows," said Ellen Stone, evp marketing for Bravo and Oxygen Media, in a press release.Continue reading...
Posted by Sheila Shayon on November 11, 2013 03:53 PM
IBM may have made a TV star of Watson, but can he rock? GE's brilliant Brilliant Machines campaign touting the power of the Industrial Internet has spawned Compressorhead—a band of robots that will be performing live in New York's Union Square on Tuesday, Nov. 12. The indie band with its own Facebook and Twitter presence was conceived in partnership with BBDO New York. Now they're being brought to life in a free concert scheduled to run from 1:00 p.m. through 8:00 p.m.
Hailing from Germany (as GE's blog post quipped, "Move over, Kraftwerk"), Compressorhead is comprised of three 5 foot tall humanoids—drummer Stickboy, bassist Bones and lead/rhythm Fingers—rendered from scrap metal, with heavy metal music such as Pantera covers via Midi, and moves aided by electro-pneumatics.Continue reading...
video killed the _____ star
Posted by Mark J. Miller on October 24, 2013 01:43 PM
MTV launched in 1981 with The Buggles’ “Video Killed the Radio Star.” Now, ironically, 32 years later, video giant YouTube may be getting into the radio business.
According to a report from Billboard, the Google-owned site is working on an on-demand music service with both free and paid tiers that could join the increasingly crowded music streaming—which already includes services like Spotify, Pandora, iTunes Radio, Rdio and Twitter #Music—as soon as December.
The free version is said to offer “unlimited, on-demand access to a whole host of tracks on any device,” and the paid service will likely be ad-free and allow subscribers to store music on mobile devices. The Chicago Tribune notes that the video site is already the "most popular on-demand music offering in the world” and “has surpassed radio as the leading way teens and young adults listen to songs.”Continue reading...
Posted by Sheila Shayon on August 22, 2013 03:57 PM
Spotify wants to help brands infiltrate your music choices. The music streaming service already offers an ad-based model, but now it plans to deploy a feature that will allow users to 'follow' their favorite brands and listen to brand-created playlists.
The feature, which will be similar to how users can follow and 'like' brands on Twitter and Facebook, will enable marketers to create more of a relationship with the over 6 million Spotify users that pay to skip ads. Still, Spotify is only "talking with brands" about the feature and their willingness to test it out, AdAge reports.
After only entering the US market in 2011, Jeff Levick, Spotify's chief sales, marketing and international growth officer says that 2014 "will be the year to see what externally we can present as new products," as the service tries to prove to marketers that its more than just a radio service.Continue reading...
Posted by Dale Buss on August 22, 2013 09:17 AM
Whole Foods Markets shaves price points.
Nike celebrates 25 years of "Just Do It."
Saab gets ready to re-start production.
Abercrombie & Fitch profit drops by one-third and outlook dims.
Bill Ackman explains himself.
American Greetings turns to One Direction.
Coca-Cola loses North America marketing exec.
Eli Lilly now is subject of bribery investigation in China.
Farmers Insurance partnership with NASCAR pays off.
Fox News fires top communications executive.
GM keeps refreshing Opel models to boost brand.
HP can't stem slide in PC sales.Continue reading...
Posted by Dale Buss on August 7, 2013 09:01 AM
Yahoo will debut new logo next month.
Target acquires online skin-care retailer DermStore.
Taco Bell adds waffle taco to breakfast-menu test.
AOL acquires online-video company Adap.tv
AT&T will replace water-damaged Samsung Galaxy S4 Actives.
British Airways targets India ex-pats.
Chrysler won't invest in EVs until pricing improves.
Darden faces foodborne-illness lawsuit.
Evian still struggles for relevance in US market.
Facebook gets transparent about news-feed issue.
Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.
GE quits solar panels and sells technology.Continue reading...
sip on this
Posted by Sheila Shayon on July 9, 2013 03:52 PM
Responding to increased awareness of health concerns and economic hardship, Coca-Cola is launching a slimline 250ml can in the UK and co-branding with Spotify, inviting consumers to engage with its Coke Placelists, which encourage consumers to tag where they are listening to music while imbibing on their Coke beverage.
The slimmer cans are rolling out across the company’s MyCoke portfolio which includes Coca-Cola, Diet Coke and Coke Zero, and are the latest in the soft-drink giant’s innovative marketing initiatives ranging from personalized bottles to twist-apart shareable cans.
"Through the small can we are really trying hard to find the right connection," said Jon Woods, GM Coca-Cola for the UK and Ireland told The Telegraph, noting that with families' weekly disposable income down 5 percent in recent years, the new can is "our most affordable pack ever."Continue reading...