social media watch
Posted by Sheila Shayon on December 5, 2013 07:02 PM
Sprint's latest campaign parodying the banality of text messaging with veteran thespians James Earl Jones and Malcolm McDowell is not only a hit for its originality, humor and class, but grabs the brand a first for last night’s debut of the eighth ad in the series on a fan's Twitter feed.
At 6 p.m. on Wednesday, “Thinking About You,” starring Jones and McDowell reading a text exchange between a girl (Danielle) and her boyfriend (Tim), appeared on Danielle Gray’s Twitter feed. Gray, a frequent tweeter about her love of ads, was offered the chance to have her friends and fans get exclusive access to the ad until midnight when it was posted to Sprint's Facebook page with her tagged.
Despite the erudite actors in black tie, “The success of these ads is proof that sometimes the little ideas work better than the big ones," Marketing Pilgrim noted. “These ads are simple, uncluttered and fun. How often do you see that on TV?”Continue reading...
Posted by Dale Buss on December 4, 2013 09:18 AM
Snapchat hires away Emily White, Instagram's ad exec, to be company COO.
Mercedes-Benz CLA comes through and cements US sales lead over BMW.
Newsweek plans return to print.
Applebee's rolls out tablets nationwide.
Benetton rises above Levi's to become India's top international fashion brand.
BJ's Wholesale Club owners express interest in buying Hess gas stations.
Boeing tantalizes states with 777x production.
China issues 4G mobile licenses to country's three main telecom companies.
Drake announces partnership with Nike's Jordan brand.
Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.
JCPenney finally reports comp-sales increase.Continue reading...
Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Dale Buss on November 21, 2013 09:21 AM
Chrysler eyes December IPO.
LG investigates "unauthorized spying" claims.
Microsoft builds line of products, apparel around "Scroogled" marketing campaign.
Abercrombie & Fitch reports loss on weak sales.
British Airways fields billboard ads that interact with planes overhead.
CCTV grapples with ad slowdown in China.
Foursquare opens up home screen to big brands.
IKEA is investigated in France for labor issue.
McDonald's plans no national launch for McRib this year.
Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...
Posted by Sheila Shayon on November 18, 2013 07:52 PM
Toyota has launched a new campaign to bring attention to teen drivers' most dangerous year on the road—their first.
TeenDrive365 emphasizes the importance of parents talking to their teens about the "dangers from distracted driving," Marjorie Schussel, corporate marketing director for Toyota, told Advertising Age. "We as parents need to be models for our children." Schussel cited a national study conducted by Toyota and the University of Michigan Transportation Research Institute that found that parents "are the No. 1 influence" on what kind of driver their teens will be.
According to the National Safety Council, a teen driver's risk of a crash is three times greater than that of a more-experienced driver; drivers using hand-held devices are four times as likely to crash as those using hands-free devices; and more teens die in car crashes than from homicides and suicides combined.Continue reading...
Posted by Dale Buss on October 18, 2013 05:43 PM
The zombie marketing meme seems to be lasting as long as the creatures themselves. Witness the unexpiring hookup between Hyundai USA and The Walking Dead, and a new campaign by—who else?—Diehard Batteries as the latest examples.
Maybe Sears learned something from its zombie-related marketing effort on behalf of its store brand three years ago. In any event, its clever new ad features a couple in distress, the requisite zombie horde, and an unlikely hero: the battery that starts the getaway truck presumably after years of sitting idle.
Meanwhile, Hyundai now has committed to an endless relationship with the hit zombie series The Walking Dead, which started its new season on AMC last weekend as the most popular show on US cable television.Continue reading...
Posted by Dale Buss on September 16, 2013 09:36 AM
Danone accused of bribing hospitals to use its powdered milk in China.
Gap returns to TV advertising after four years.
Whole Foods Market plans to open store in low-income Chicago neighborhood.
Absolut launches global "Transform Today" campaign.
Boeing closes in on South Korean fighter-jet deal but Dreamliner runs into more turbulence.
Chili’s plans to install tabletop computer screens.
China Telecom cuts iPhone subsidies.
Chrysler reluctantly moves toward IPO soon.
Citi hypes double points in New York.Continue reading...
Posted by Mark J. Miller on September 3, 2013 03:49 PM
With confirmation of Verizon's bid to buyback its Verizon Wireless stock from the UK's Vodafone for $130 billion, the mobile provider, which is the largest in the US with 100 million subscribers, is sending a strong message to competing providers that have all made increased investments in the lucrative US mobile market.
The sell-back of Vodafone's shares will give Verizon total control over its wireless division as the company bids to hold on to its top spot among US service providers. Vodafone makes out quite well, too, with some $84 billion in cash and stock being returned to shareholders. The newfound cash will also enable the company to explore further expansions in its home market.
Valued at $290 billion, which is, Bloomberg Businessweek notes, “larger than the market capitalization of Google Inc. or the gross domestic product of Singapore," Verizon Wireless will likely expand its 4G LTE network to more locations across the US and North America—an important addition to justify its plans' premium prices. The provider has faced more competition lately as AT&T, T-Mobile and Sprint have doubled down on the US market with acquisitions and mergers of their own.Continue reading...