sip on this
Posted by Mark J. Miller on October 16, 2013 11:47 AM
Sprite has spent the last few years experimenting with the way it presents itself to the world and, after much soul searching, has decided it may be best to go back to its roots that helped make it a billion-dollar brand.
Sprite’s new ad campaign featuring brand ambassador LeBron James features new, but slightly familiar tagling "For The Thirsty," which is reminiscent of the “Obey Your Thirst” tagline that the brand ran with for a number of years through 2010. Since then, Sprite has trialed “The Spark,” “Uncontainable Game,” and “There’s Nothing Soft About It.”
"We were successful [with 'Obey Your Thirst'], and we said what's next?" Kimberly Paige, associate VP-Sprite brands, told Ad Age. "In the past few years, we've had taglines that have leaned heavily into the product or leaned on the emotional side. Where we are now is the best of both worlds, [the new tagline] speaks to this duality of thirst—the emotional thirst we know teens crave to express themselves and leave a unique mark on the world, and the physical thirst that can be satisfied with Sprite.”Continue reading...
Posted by Dale Buss on October 15, 2013 09:33 AM
Apple taps Burberry CEO Angela Ahrendts as retail head.
Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday.
New York Times officially rebrands International Herald Tribune as the International New York Times.
Alcatel-Lucent chief warns company may collapse.
Allstate gives Mayhem the silent treatment on Twitter.
Amazon begins shipping goods from inside suppliers such as P&G.
Argos, a high-street brand, launches its own budget tablet.
BlackBerry moves to reassure customers with open letter.
Chevy models get support for Siri's eyes-free mode.
Coca-Cola profits rise on higher sales in North America.Continue reading...
sip on this
Posted by Alicia Ciccone on October 10, 2013 07:42 PM
Sprite is hoping to sweeten up the holidays with a new limited-time, cranberry-flavored version of the popular lemon-lime soft drink.
In its first flavor innovation since it debuted Sprite Remix in 2005, the new flavor will contribute a kick of sweet and tart cranberry in regular and Sprite Zero forms. Available from mid-October through the New Year, the new beverage might lend itself well to holiday-themed drinks and even as a flavored mixer for alcoholic concoctions.
The innovation comes as major soft-drink manufacturers Coca-Cola and Pepsi are feeling the squeeze of more health-conscious customers, with soda consumption volumes falling. Coke has tried to quell calorie concerns with widespread anti-obesity campaigns and the expansion of its "Zero" calorie-free line to more of its brands.Continue reading...
sip on this
Posted by Dale Buss on April 16, 2013 04:39 PM
Coca-Cola took one step back a few years ago by acquiring large pieces of its bottling operations. Now the company plans to take two steps forward by handing back big chunks of its bottling system to selected independent bottlers as part of Coke's overall creation of a national bottling and distribution system that will give it far more control over sales, distribution and balancing of its brands.
Specifically, Coke disclosed a rough framework for handing off distribution in certain geographic areas to five established, independent bottlers either through an outright sale, a swap of territory or other arrangements. Closings, after more negotiations, are expected by year-end.
"We are intent to make the necessary changes in the format and architecture of production to achieve ... a coast-to-coast, nationally run production system," Coke CEO Muhtar Kent said on Tuesday's earnings call, according to the Wall Street Journal.
Under the new arrangements, the bottlers will be able to take part in that model by purchasing trucks, coolers and other equipment to distribute the products in their territories, the newspaper said. The national model also will enable Coke to be more responsive to large customers like Walmart because the company can make centralized sales and marketing decisions. PepsiCo similarly concentrated its bottling operations three years ago but Coke has moved first on the next step.Continue reading...
sip on this
Posted by Dale Buss on March 7, 2013 02:11 PM
Coca-Cola is getting more serious about its anti-obesity efforts, and the U.K. is the newest market on the receiving end. Coke began airing ads about "energy balance" and calorie content in Great Britain last evening and, among other steps, has replaced Sprite across the country with a new reduced-calorie version of Sprite that is sweetened by Stevia.
The actions, of course, follow on the advertising that Atlanta-based Coke aired in the U.S. earlier this year as part of its campaign to get consumers to "Be OK" with the simple equation that weight loss or gain is determined by calories consumed plus physical activity.
In Coke's first spot on U.K. television on Wednesday, titled "Coming Together," the company reminded viewers "that all calories count in managing weight, including those in Coca-Cola's products and brands," as the company said on its Web site.
sip on this
Posted by Mark J. Miller on October 8, 2012 06:25 PM
When Jon Stewart and Bill O’Reilly faced off Saturday in a mock debate, the topic of whether the government should decide what size soda consumers should drink was brought up and summarily dismissed, but there are plenty of other folks — like New York City Mayor Michael Bloomberg — who aren’t letting the issue go.
The just-passed law that Bloomberg pushed to help keep New Yorkers healthy by making it illegal to sell sodas larger than 16 oz. in many New York establishments will go into effect on March 12. And Bloomberg isn’t alone. A soda-tax measure was put on the ballot in Richmond, California, that would discourage consumers from drinking soda and collect money through a soda tax “for neighborhood gardens, recreation and other youth projects that would help fight childhood obesity,” BeyondChron.com reports.
Sick of being called a bad guy in the war against obesity, the American Beverage Association (and the soda giants it represents) today launched a "Calories Count" vending machine program that will start being distributed in the new year. The ABA's new initiative will help consumers identify lower-calorie sodas in vending machines by placing soda calorie counts right on the buttons of vending machines.Continue reading...
Posted by Dale Buss on July 30, 2012 09:01 AM
GM abruptly ousts CMO Joel Ewanick over details of Manchester United sponsorship deal and future of GM's new Commonwealth agency relationship is questioned, while automaker also found to be making risky sub-prime loans.
Apple case against Samsung carries implications for its gripes against Google, as report says Apple discussed investing in Twitter.
Avon CEO is requested to meet with federal prosecutors.
Best Buy founder reportedly mounting a buyback effort.
Chili's touts lunch menu in new video campaign.
Coca-Cola reorganizes and ramps up marketing of Sprite to Millennials.Continue reading...
Posted by Dale Buss on July 10, 2012 08:57 AM
Neiman Marcus and Target join brands for unusual Christmas collaboration: 50 limited-edition American designer items, plus $1M donation to the CFDA.
Starbucks rolls out low-cal Refreshers drinks.
Marks & Spencer fires clothing head following worst sales in three years.
American Airlines and U.S. Airways keep dancing around a merger.
Apple removes green electronics certification from products.
Chase launches Chase Liquid reloadable card.
Coca-Cola takes stake in Mexican juice company Jugos del Valle.
Conde Nast confirms London location of namesake fashion college.
DirecTV could drop 26 Viacom channels in dispute.
Dodge places major ad push behind new Dart.Continue reading...