Posted by Dale Buss on November 12, 2013 09:24 AM
Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.
MillerCoors cans lime-flavored Miller Chill after poor sales.
Motorola plans lower-cost phone.
Anheuser-Busch endorses consumer reach of Facebook.
Coca-Cola vows to engage suppliers on "land grabbing."
Google relents on YouTube ad measurement and expands Glass features into music.
Kellogg runs into trouble with "distasteful tweet" in UK.
McDonald's plans broad attack on CPG coffee aisle.
Merck launches pet-diabetes campaign.Continue reading...
Posted by Sheila Shayon on November 11, 2013 11:01 AM
It’s a busy day for Starcom, Yahoo and Google as they shake up the status quo in ‘terms of service’ (TOS) and personalization.
A change in Google’s TOS, which went into effect on Monday, enables the online giant to post users’ images and recommendations in some advertisements, while Starcom and Yahoo are partnering to improve the digital video experience in general with greater ‘personalization and relevance.’
As the digital landscape wobbles under an escalating tonnage of content, the Publicis-owned Starcom media agency and Yahoo are joining forces to better leverage audience data to create and target video content across the web.Continue reading...
Posted by Caroline Smith on November 4, 2010 05:30 PM
Apple reportedly acknowledges MacBook Air bugs, promises fixes.
AT&T trawls Twitter for customer gripes.
Bank of America and Caterpillar lead Dow surge to highest point since Lehman Brothers collapse.
Dish Network claims Hulu will destroy the TV industry.
DreamWorks puts Zynga in the picture.
FirstEnergy tests the world’s largest mobile fuel cell system.
GM makes its pitch to investors.Continue reading...
Posted by Dale Buss on August 18, 2010 09:10 AM
Wal-Mart, Tesco and Carrefours would be welcomed by shoppers in India, where such “multi-brand” foreign-owned retailers currently are restricted, a new study says. Meanwhile, in the U.S., Wal-Mart’s new president scrambles to reverse earlier decisions that hurt sales.
American Apparel's troubles increase after auditor quits and fashion retailer (which is relaunching as "preppy") receives subpoena.
Axe Music launch is promoted with "mystery concerts" across U.S., kicking off with Mary J. Blige in New York.
Burger King tests $12.99 “shareable” pizza burger at its Whopper Bar in New York.
CBS will air a companion series to last winter’s hit reality show, Undercover Boss.
EMI faces an uphill struggle despite a corporate restructuring of the U.K. music icon.Continue reading...