Posted by Sheila Shayon on November 5, 2013 06:22 PM
TOMS continues to define socially-conscious retail, today launching TOMS Marketplace, an online retail destination with a curated collection of 200 socially conscious products from 30 different companies.
"The TOMS Marketplace represents something that is bigger than us," said Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, in a press release. "We believe social entrepreneurship is a movement that is here to stay, and the TOMS Marketplace is our way of bringing awareness to so many amazing companies, causes and products.”
Essentially the creator of the 'one-to-one' model that has been emulated by dozens of other brands like Warby Parker, TOMS' intention with the marketplace is to use the power of One — the TOMS brand — to aid Many, by giving socially-conscious startups greater exposure to a community of purpose-minded consumers, Mycoskie told the New York Times.Continue reading...
follow the money
Posted by Mark J. Miller on October 18, 2013 11:51 AM
Fantasy football players can now take the 'fantasy' out of the equation. Fantex, a new US-based venture that encourages fans to invest in sports stars' brands in a virtual stock exchange of sorts, launched this week.
The first player to accept investments is Houston Texans running back and self-described philsopher and entrepreneur Arian Foster, known for his touchdown 'bow' and who has been to the Pro Bowl three out of the four years that the 27-year-old has played in the NFL. Potential investors are betting on Foster’s value climbing through the years due to a higher salary, more accolades, and more appearances and endorsement deals.
Ahead of its IPO, the startup will offer 10.6 million worth of stocks to potential investors at $10 per share, the New York Times reports. Foster will take home $10 million upon consummation of the offering, promising 20 percent of his future earnings to the company. While it's no guarantee, especially if there isn't a ton of interest in the stocks, it is a much easier pay-day for Foster, who collects a $5.25 million base salary from the Texans and is quite the businessman himself, recently making an undisclosed investment in Health Warrior, a maker of chia bars.Continue reading...
Posted by Mark J. Miller on October 2, 2013 04:45 PM
Goliaths aren’t generally looking for help from Davids, but the New York Daily News, HBO, Time Inc., TiVo, Meredith, and nine other major media companies turned things upside down Tuesday when they asked more than 200 startups for help.
The SwitchPitch event, which specializes in pairing startups with in-need companies, allows such companies to pitch funded innovation projects to startups looking for partners. After a bidding process, the selected startups will begin working with their supporting companies.
In this case, the Daily News will provide its startup of choice with a six-month stay in the paper's offices and a large testing ground for their concepts on NYDailyNews.com and the rest of the paper’s digital properties, which reach 17 million people monthly.Continue reading...
Posted by Dale Buss on September 11, 2013 12:27 PM
Target keeps stretching the footprint of its brand, which now includes efforts to fuel innovation in health care—and a new digital-movie and -TV service.
Joining the growing ranks of big companies that are attempting to spark new enterprises—and re-stock the corporate cupboard of new ideas—by incentivizing and nurturing startups, Target launched the Target Simplicity Challenge to foster ideas for helping Americans make helpful lifestyle choices and to assist in living with chronic conditions. In 2012, Walmart launched a similar effort with its "Get On The Shelf" competition, and has continued to invest in startups for its @WalmartLabs project. Nike has an accelerator to develop mobile and green technologies, and Target already has a retail accelerator.
The healthcare initiative will help further the already existing retail medical clinics, pharmacies and optical departments in many Target stores. "The growing dialogue about the need to transform health care is near and dear to our hearts," Jose Barra, Target's senior vice president for health and beauty, said in a press release. "We believe there is value in surfacing simple, intuitive ideas to drive a lot of impact.Continue reading...
follow the money
Posted by Sheila Shayon on September 6, 2013 05:12 PM
It’s only fitting that Stanford, the school that helped build Silicon Valley, has its own venture-capital fund to support Stanford-affiliated entrepreneurs.
The University and Stanford Hospital & Clinics has formed a three-year, $3.6 million partnership with StartX, a student-initiated accelerator founded in 2009, to form the Stanford-StartX Fund, which is the first Stanford-affiliated fund that will directly invest in Stanford-born startups. In addition to Stanford, the organization is supported by the Kauffman Foundation, Microsoft, Intuit, Cisco, AOL, Greylock Partners, the Founders Fund and others.
"StartX has evolved from a Stanford student-run initiative into a robust, proven learning system for hundreds of startup founders from throughout the university,” said Stanford President John Hennessy in a press release. “We train and house these creative minds, and it is only fitting that we invest in their future success."Continue reading...
Posted by Dale Buss on August 29, 2013 02:41 PM
Patagonia was doing "sustainable" before most companies even knew what that meant. And now the brand is benefiting from an interesting, maybe even unique, sort of synergy that has resulted from its long and clearly authentic embrace of an environmental ethos.
In short, Patagonia lately has been urging its outdoorsy customers to "buy less" and question whether they really need that several-hundred-dollar new parka, even from Patagonia. The messaging has been suggesting they should just repair and keep using the $700 Patagonia parkas they already have instead of buying new ones.
Result? Patagonia's fans and customers are both joining the brand's sustainability cause—and buying more new parkas from Patagonia. Sales increased almost one-third to $543 million last year, which included about nine months of the "Buy Less" marketing, according to Bloomberg Businessweek. And owner and founder Yvon Chouinard has estimated that revenue will continue to grow by about 15 percent a year—no mean achievement for a mature brand.Continue reading...
Posted by Dale Buss on August 7, 2013 10:23 AM
You can dispute the exact fuel, but there's no argument that fast food and late-night gnoshing can power the most successful entrepreneurial dreams. Domino's Pizza is tapping into that reality with a new promotion called "Powered by Pizza" that expands the brand's digital chops while also identifying it with business-building ambitions.
Domino's said in a press release that it "wants to inspire groups—often brainstorming over pizza—with the proper food for thought." So America's No. 2 pizza brand is going to offer gift cards to individuals on the fundraising site Indiegogo who pledge support toward select projects reflecting great and innovative ideas. And in a "Pizzavestments" aspect of the program, Domino's is awarding $500 gift cards to about 30 startup companies throughout the country.
"The reason this campaign works is that people already fundamentally get that it's true: Innovators and creative people and students and everyone around the world use pizza to kind of fuel their late-night productive sessions," Domino's CEO J. Patrick Doyle told brandchannel. "We're going to give pizza away to people who are generating those new ideas and funding those new ideas." In fact, Doyle himself will sign a letter and cerftificate accompanying the prizes.Continue reading...
Posted by Dale Buss on July 16, 2013 12:47 PM
Marissa Mayer may have created tidal waves in the worlds of maternity leave and telecommuting, but while she's also swelled Yahoo's stock price in her first year as CEO, she hasn't created more than a few ripples in terms of the company's long-term prospects.
Analysts aren't expecting much from the report of Yahoo's second-quarter financials today even though Google alum Mayer has been on the job at Yahoo for exactly a year, brought in as a last-ditch messiah as the tech company's sixth CEO in five years. Google and Microsoft also report earnings this week.
Among other things under Mayer, Yahoo has scooped up 17 technology startups, including the sizeable acquisition of Tumblr, has stemmed attrition and has, well, made it acceptable again in Silicon Valley to work at Yahoo instead of defect to Facebook or Google.Continue reading...