Trending on YouTube today: Coca-Cola street teams in Colombia, passed out freebies (and snacks) to drivers and passengers trapped in rush hour traffic in Bogota — and set up an impromptu "autocine" to keep them entertained. Certainly one of the more novel 125th anniversary Coke local marketing efforts we've seen. Watch the English-language version below.Continue reading...

It's one thing when your brand hires kids in their teens and twenties to serve as ambassadors and act goofy. (Search YouTube for "Quiznos Cups" to see countless young people wearing inflatable Quiznos Q Cup costumes in public on behalf of the brand to see what we mean.) But it's quite another when they don't get paid.Continue reading...