Posted by Dale Buss on November 14, 2013 09:14 AM
GM could see exit of CEO Dan Akerson next year, Reuters says.
Crocs considers ways to go private.
Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook.
AT&T creates mystery of locked, used iPhones.
Alitalia prepares restructuring aimed at getting more resources out of Air France.
American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.
Ateliers Pleyel stops piano production in France.
Baidu faces suits over video piracy.
Boeing sees unionists reject new labor deal for 777X production.
Burberry is weighed down by beauty business.
Cisco tells of big revenue dropoff in emerging markets.
Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...
The Big Game
Posted by Dale Buss on November 4, 2013 04:47 PM
Last year SodaStream got stymied in its efforts to take direct aim at Coke and Pepsi with an ad during the Super Bowl. But this year the startup has promised to come right back at the soft-drink giants with an in-your-face spot during the next Big Game on February 2 at Met Life Stadium.
The difference, SodaStream International CEO Daniel Birnbaum told Advertising Age, is going to be that Fox is airing this year's telecast while CBS is the network that denied SodaStream's efforts to air an ad last year depicting exploding Coke and Pepsi bottles to dramatize SodaStream's environmental pitch about "saving" bottles.
"I hope that [Fox] will be a little more courageous than CBS, because CBS's behavior was just pathetic," Birnbaum told the magazine. "CBS chickened out and they just didn't want to take a risk of pissing off Coke and Pepsi who are big, big sponsors of theirs." The un-aired ad has since garnered over 4.9 million views on YouTube.Continue reading...
Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
The Big Game
Posted by Dale Buss on October 31, 2013 03:47 PM
When it comes to Super Bowl advertising strategies, it's not exactly the fourth quarter yet. But merely three months before the Big Game on February 2 on Fox, it's certainly way past halftime.
And so, many brands have been locking down their approaches. In the case of some, the big thing is that they're returning, such as Chevrolet. Other brands will be whizzing past them on the way out of Super Bowl XLVIII in East Rutherford, N.J., including Cars.com and Subway.
Many others plan to stick with the crucial platform that they have made out of Super Bowl and related advertising, including Chrysler and Doritos. Yet others continue to defer from participating, such as Ford.Continue reading...
Posted by Sheila Shayon on October 31, 2013 11:22 AM
L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.
Running in the 42nd Street-Bryant Park station between Nov. 4th and Dec. 30th, the intelligent vending machines actually scan a user's outfit to detect colors and style, in turn suggesting beauty products that "match or clash." Users can purchase items with a credit card, or if they choose not to buy on the spot, can email the look to themselves.
As more brands explore interactive shopping experiences through experiential marketing, L’Oréal’s latest offers a “real-life experience through technology,” Marc Speichert, CMO L’Oréal Americas, told the New York Times. “What’s amazing with the technology is that we’ll have the ability to measure the level of engagement," he said, based on “the number of people who pass by, the number who interact with each screen, the number who leave their information.”Continue reading...
Posted by Dale Buss on October 17, 2013 09:29 AM
Amazon launches 'Amazon Fashion Studio Sessions' contest.
Facebook changes privacy settings for teens.
Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.
America Movil scraps KPN bid.
Apple deals with doubts about its iPhone strategy.
Boeing addresses icing problem in latest jet.
Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.
Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...
Posted by Dale Buss on October 16, 2013 09:17 AM
Hyundai plans to launch performance sub-brand.
Twitter chooses tech-heavy NYSE for IPO even as losses widen.
NBC holds viewer lead early in new TV season.
Advance Auto Parts plans to buy Carquest parent for $2.04 billion.
Alibaba nears Facebook sales but with double the profit.
Alitalia faces tough conditions on refinancing from Air France, KLM and others.
Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event.
Burberry transition poses tough test for new CEO.
Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.
Domino's leans on digital innovation, not just new products.Continue reading...
Posted by Dale Buss on October 7, 2013 06:15 PM
Overall, demand for TV ad spots during the next Super Bowl telecast reportedly is strong even though Fox will be charging around $4 million for a mere 30 seconds of air time.
But the rarefied financial air has been prompting more brands, even big ones, to decide to sit out Super Bowl XLVIII though it'll be staged on February 2 at MetLife Stadium in metro New York City, the media and marketing capital of the world. Subway is the latest brand to openly express reservations.
"I'm not sure there are going to be spots at the table with the kind of pricing that makes sense for us," Subway CMO Tony Pace told Advertising Age. The huge chain was able to get a "smart" cost last year, he said, but the situation for this Big Game gets more tenuous as ad-spot demand rises.Continue reading...