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digital moves

Suwappu, Goab: Toy Stories for the Future Screen

Posted by Sheila Shayon on April 12, 2011 01:00 PM

Toys, TV and film have a long history of merchandising tie-ins, and now that pas de deux is going packaged-goods-digital. The toys in the above video are a set of collectible, swappable figures, readable by connected devices.

Suwappu, which means swap, is an example of an innovative digital product in the emergent second screen viewer experience market, part of a larger conversation surrounding the question, “How will we watch television in the future?”

London agency BERG and Japanese agency Dentsu partnered on Suwappu, meaning swap, creating a range of toys that come to life using augmented reality to embody a new model content platform.Continue reading...

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