Posted by Dale Buss on May 20, 2013 09:17 AM
Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.
Buick Motor Co. celebrates 110 years.
P&G launches major review of its advertising ROI.
Actavis acquires Warner Chilcott in $5 billion pharma deal.
Billabong sees brand value drop after failed buyout attempts.
Campbell Soup meets high earnings hopes.
Chrysler quality now rivals Toyota, exec claims.
DirecTV considers bid for Hulu.
Domino's debuts DVD that smells like pizza.
GM accelerates financial and operational streamlining, CFO says.
Google may allow branded apps for Glass.Continue reading...
Posted by Mark J. Miller on May 10, 2013 02:40 PM
Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?
But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.
The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...
Posted by Mark J. Miller on May 9, 2013 03:42 PM
Trying to understand what’s actually in a cell-phone contract can get a little hairy, but consumers in Orlando, Tampa and Houston won't have to bother now that AT&T has launched its new, prepaid wireless phone service, Aio.
There is no annual contract involved in the new plan, which AT&T plans to roll it nationwide in mid-June, according to Fierce Markets.
According to AT&T's press release, the brand name (pronounced as a cheery "A-O") "encapsulates Aio’s brand promise: simply, delightfully, more."
“We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today’s wireless customers don't want to compromise,” stated Jennifer Van Buskirk, president of Aio Wireless. “We are set up to win over value-conscious customers who are increasingly moving towards smartphones and mobile broadband."Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Dale Buss on April 23, 2013 08:02 PM
It was inevitable that, as infotainment has risen in importance as a consideration for auto purchase, the value of the "info" part of infotainment would rise as well.
Now, that evolution has reached a likely and logical next step: Infiniti is making the information core of its concierge "personal assistant" service available to you even if you choose not to buy or drive an Infiniti.
The Nissan-owned luxury make, newly under the global leadership of Johan de Nysschen, has been telling dealers to give out free access to the Infiniti Personal Assist service as a tool to stimulate floor traffic, according to Automotive News. Dealers have been authorized to sign up showroom visitors for free 60-day trial subscriptions to the feature even if they have no interest in buying an Infiniti.Continue reading...
Posted by Sheila Shayon on April 15, 2013 02:41 PM
Dish Network, the No. 2 US satellite television provider, has submitted a 11th-hour merger proposal to Sprint Nextel Corporation for $25.5 billion, a gutsy move that challenges a near-complete aquisition of Sprint by Japan's SoftBank Corp.
“The DISH proposal clearly presents Sprint shareholders with a superior alternative to the pending SoftBank proposal,” said Charlie Ergen, Chairman of DISH Network in a company press release. “Sprint shareholders will benefit from a higher price with more cash while also creating the opportunity to participate more meaningfully in a combined DISH/Sprint with a significantly-enhanced strategic position and substantial synergies that are not attainable through the pending SoftBank proposal.”Continue reading...
Posted by Dale Buss on April 12, 2013 09:02 AM
JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.
Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.
Apple agrees to settle suit on iPhone and iPad warranties.
Argos plans digital "store of the future" to fight Amazon.
Bibigo Korean food brand partners with Psy.
Bitcoin finds Winklevoss twins rise in digital money as crash continues.
BlackBerry looks to apps and China for growth.
Burger King CEO leaves to take top job at H.J. Heinz.
Douwe Egberts goes to JAB for $9.8 billion.
Eli Lilly plans to lay off 30 percent of sales reps in major restructuring.Continue reading...
Posted by Mark J. Miller on April 10, 2013 11:50 AM
T-Mobile may be in fourth place when it comes to cell-phone carriers in the United States, but it is making a big move on April 12th in an attempt to change its position.
That's when T-Mobile will finally become an iPhone distributor, and it is asking current iPhone owners to come turn theirs in and upgrade to the new phone. The incentive to switch phone companies? For those who trade in their iPhone 4S or iPhone 4, they can get a iPhone 5 for $0 down plus monthly payments, according to a press release. If the phone is in decent shape, the consumer will get a $120 credit to apply to the payments, buy accessories with or pay off a T-Mobile bill.
Couple that with T-Mobile’s recent acquisition of MetroPCS and its announcement that it wouldn’t hold consumers to annual contracts and the company is clearly doing all it can [update: including new ads, below] to pull itself up into the ranks of Verizon, AT&T and Sprint.Continue reading...