Posted by Mark J. Miller on December 4, 2013 12:36 PM
After 80 years of printing, Newsweek announced last October that it would be going all-digital—a move that proved detrimental to the venerable brand. So now, nearly a year since it merged with Tina Brown's Daily Beast, Newsweek will be returning to print, albeit in a bit of a different form.
According to the New York Times, the company will begin printing a 64-page weekly print product in January or February. The 'new' Newsweek won't be as dependent on ad dollars, though.
“It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,” Newsweek Editor in Chief Jim Impoco told the Times. “We see it as a premium product, a boutique product.” In other words, suscription fees will make up for the product's lack of ad pages.Continue reading...
Posted by Dale Buss on November 21, 2013 09:21 AM
Chrysler eyes December IPO.
LG investigates "unauthorized spying" claims.
Microsoft builds line of products, apparel around "Scroogled" marketing campaign.
Abercrombie & Fitch reports loss on weak sales.
British Airways fields billboard ads that interact with planes overhead.
CCTV grapples with ad slowdown in China.
Foursquare opens up home screen to big brands.
IKEA is investigated in France for labor issue.
McDonald's plans no national launch for McRib this year.
Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...
Posted by Dale Buss on November 13, 2013 09:06 AM
Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.
Johnson & Johnson said to agree to $4 billion settlement over hip implants.
Unilever opts for sustainable palm oil.
Bloomberg says news service didn't kill articles on China.
Boeing vote tests union strength.
Chrysler brand chief leaves to head Maserati marketing.
Fantex delays "IPO" of injured NFL star.
Foxconn sees profit growth slow sharply.
Girls Gone Wild is up for sale.
GM shifts international headquarters to Singapore from Shanghai.
Hulu wants to be offered with pay-TV bundles.Continue reading...
Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
Posted by Dale Buss on September 12, 2013 09:31 AM
The Daily Beast loses Tina Brown.
Mondelez strikes unique deal with Twitter for in-house experts.
Pandora names new CEO.
AT&T slammed for 9/11 tweet.
Aetna takes stand for health-cost reform.
Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.
BlackBerry sees service business targeted by rivals.
Boston Market opens first new restaurant in seven years.
Chipotle targets "Big Food" with brand documentary.
Colgate campaign says "there's something in your Tweet."
Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.
Gorilla Glue branches out with first national TV ad campaign.
Hilton files for IPO of up to $1.25 billion.Continue reading...
Posted by Dale Buss on August 8, 2013 08:17 AM
Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.
Groupon names co-founder as permanent CEO.
Walmart agrees to safety fixes at over 2,800 stores.
Dr Pepper Snapple Group says Texas bottling plant caught fire.
Fox Sports takes over US Golf Association deal from NBC.
Hilton signs up banks for IPO.
JPMorgan reveals it faces civil and criminal inquiries.
Jack in the Box leverages Vine.
Jamba Juice accelerates growth of fresh-juice platform.Continue reading...
Posted by Dale Buss on May 23, 2013 09:15 AM
PepsiCo rethinks soda pricing strategy in the US.
Discovery plans to launch online video network.
Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.
Borders customers are stuck with their gift cards, judge rules.
ESPN layoffs show network's vulnerability.
Equal sweetens its look.
Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.
GE weighs selling off large parts of financing arm.Continue reading...
Posted by Shirley Brady on March 11, 2013 08:45 AM
Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.
Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.
Old Spice introduces wolfish marketing director to boost men's animal magnetism.
America's Brand USA global marketing arm expands reach with $200M boost and German campaign.
Apple CEO Tim Cook may testify in e-book antitrust suit.
Beam looks past corruption scandal with new brand strategy in India.
Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...