The Big Game
Posted by Dale Buss on November 7, 2013 04:43 PM
Jaguar's comeback strategy has relied a lot on the US market. And now the Indian-owned brand is going to rely on its British heritage to climb onto the biggest American—and worldwide—marketing stage of all: the Super Bowl.
The brand announced that it'll be running its first TV ad during the Big Game, with social media treatment before and after, on February 2 on Fox. Jaguar will field a spot for the new F-Type Coupe featuring prominent British actors displaying particular British villainy, as an allegory for how the F-Type Coupe is supposed to be a "British bad boy" in taking sales away from the luxury competition. The Twitter hashtag: #GoodToBeBad.
"You don't spend that kind of level of investment without carefully considering it," Jeff Curry, Jaguar's North America CMO, told brandchannel in regard to the gulp-inducing Super Bowl XLVIII advertising tab of about $4 million for 30 seconds. "But for us it felt like the right moment in time because of the fantastic range of new products that we have. And we've seen great sales growth."Continue reading...
Posted by Alicia Ciccone on September 20, 2013 09:36 AM
Honda recalls nearly $375,000 cars in US for airbag issue.
United Airlines brings back old slogan for new campaign.
Pinterest launches promoted pins—for free.
AllThingsD and the Wall Street Journal are breaking up.
AOL launches premium ad formats.
Apple begins selling its new iPhones today.
Beyonce and JayZ named Forbes' highest earning couple.
Disney and producer Jerry Bruckheimer will part ways.
Ford weighs options with aging Lincoln brand. Continue reading...
Posted by Barry Silverstein on July 31, 2013 02:42 PM
Tata, the Indian conglomerate whose business stretches across virtually every industry, may be best known outside of India as the producer of Nano, the world's cheapest car. Now Tata has pushed the Nano into the nanosphere by transforming it into the world's most expensive car.
The Tata "Nano GoldPlus," which debuted this week in Mumbai, is being positioned to celebrate India's rich 5,000-year history of jewelry making. But there's more to it than that—the car is also a sly nod to "GoldPlus," a jewelry brand owned by (you guessed it) Tata.
The incredibly ornate Nano is adorned with gold, silver and gemstones, evoking traditional Indian ornamentation, skyrocketing its value to over USD $4.2 million. Not bad for a car whose base price started at about $2,500 in 2008.Continue reading...
Posted by Dale Buss on July 31, 2013 09:20 AM
Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report.
Yahoo and NBC team up to develop cross-platform sports shows.
Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing.
Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas.
ABC leads rival networks in summer ratings.
Accenture is in talks about acquiring Booz & Co.
Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.
BP fund for Gulf spill is running out.
Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns.
CBS continues to court boomers.
Coach shuffles management after weak results.Continue reading...
Posted by Dale Buss on July 23, 2013 06:20 PM
Not wanting to be left standing outside a big pool of potential cutomers, Jaguar Land Rover has indicated that it wants to catch up with its German luxury-car rivals in China by developing new models, expanding its sales outlets and forging more local joint ventures.
The company, owned by India's Tata Motors conglomerate, has only had a presence in China for three years and sold just fewer than 20,000 units there in June—versus 45,000 sold by Audi and 35,000 by BMW.
And while car sales across the board have been cooling a bit in China, Bob Grace, Jaguar Land Rover's president in China, told Livemint that the luxury segment in China will continue to grow enough for expansion by all brands. "There is enough headroom for everyone to grow," he said.Continue reading...
Posted by Dale Buss on May 13, 2013 07:22 PM
Jaguar is trying to emerge from its musty past and zoom into direct competition with Porsche with a new advertising campaign to back its all-new F-Type sports car. Utilizing outlets from digital media to TV spots, and featuring partners ranging from San Francisco 49ers quarterback Colin Kaepernick to Playboy, the brand is pulling out all the stops in its "Your Turn" campaign to attempt to get America's young and upscale car buyers to embrace a marque that hasn't been especially relevant in the US market for several years.
"It's not creating a brand from scratch; it has a storied history," Rob Filipovic, general manager of product planning for Jaguar North America, told brandchannel. "It's more about reconnecting with the performance and design attributes that Jaguar used to stand for, and bringing them to the forefront for a new generation that isn't necessarily familiar with our brand or cars."
Even in launching the new effort behind an all-new vehicle, Jaguar has reached a high-water mark under its ownership by Tata, the India-based industrial conglomerate that bought Jaguar and Land Rover brands nearly five years ago from Ford, which was battening down the hatches for the tough global economy at the time. Since that purchase, Tata has brought the brands through the subsequent financial collapse and Great Recession, fought through its own unfamiliarity with luxury auto brands and suffered from the continuing recession in Europe.Continue reading...
Posted by Shirley Brady on March 24, 2013 01:02 PM
New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.
Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.
PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."
Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.
FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.
Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...