Posted by Dale Buss on November 8, 2013 09:18 AM
FDA bans artery-clogging trans fats.
Adobe sees accounts compromised in big security breach.
Mattel gives Barbie doll a proportional makeover for China market.
Boeing warns it could build 777X jet outside of Washington State.
CBS admits errors in 60 Minutes report on Benghazi.
Fiat offers car-sharing service in hard-hit Milan.
Groupon is pinched by Gmail change and posts wider loss.
Jaguar Land Rover boosts profit for parent Tata Motors.
Kohl's adds emotional brand spots to holiday mix.
Marriott International buys African hotel chain.
McDonald’s sales growth remains sluggish.Continue reading...
The Big Game
Posted by Dale Buss on November 7, 2013 04:43 PM
Jaguar's comeback strategy has relied a lot on the US market. And now the Indian-owned brand is going to rely on its British heritage to climb onto the biggest American—and worldwide—marketing stage of all: the Super Bowl.
The brand announced that it'll be running its first TV ad during the Big Game, with social media treatment before and after, on February 2 on Fox. Jaguar will field a spot for the new F-Type Coupe featuring prominent British actors displaying particular British villainy, as an allegory for how the F-Type Coupe is supposed to be a "British bad boy" in taking sales away from the luxury competition. The Twitter hashtag: #GoodToBeBad.
"You don't spend that kind of level of investment without carefully considering it," Jeff Curry, Jaguar's North America CMO, told brandchannel in regard to the gulp-inducing Super Bowl XLVIII advertising tab of about $4 million for 30 seconds. "But for us it felt like the right moment in time because of the fantastic range of new products that we have. And we've seen great sales growth."Continue reading...
Posted by Dale Buss on October 15, 2013 04:56 PM
Tata Motors has been doing so well at the upper end of the global auto market lately that it apparently forgot how to do well at the lower end—even in its home country of India.
Thus the Tata Nano, a stripped-down minicar priced at around $2,000, has flopped since being introduced four years ago as the world's cheapest automobile, one aimed specifically at the striving rank-and-file consumer in one of the world's biggest developing markets. Tata has been busily adding content to the nameplate, raising the price and recasting it as a cool car, not just an inexpensive one.
"This was the flagship product for the passenger-car market" for Tata in India, Anil Sharma, an analyst for IHS Automotive, told the Wall Street Journal. "The disappointing sales are a pretty big negative for the group."Continue reading...
Posted by Dale Buss on October 15, 2013 09:33 AM
Apple taps Burberry CEO Angela Ahrendts as retail head.
Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday.
New York Times officially rebrands International Herald Tribune as the International New York Times.
Alcatel-Lucent chief warns company may collapse.
Allstate gives Mayhem the silent treatment on Twitter.
Amazon begins shipping goods from inside suppliers such as P&G.
Argos, a high-street brand, launches its own budget tablet.
BlackBerry moves to reassure customers with open letter.
Chevy models get support for Siri's eyes-free mode.
Coca-Cola profits rise on higher sales in North America.Continue reading...
Posted by Barry Silverstein on July 31, 2013 02:42 PM
Tata, the Indian conglomerate whose business stretches across virtually every industry, may be best known outside of India as the producer of Nano, the world's cheapest car. Now Tata has pushed the Nano into the nanosphere by transforming it into the world's most expensive car.
The Tata "Nano GoldPlus," which debuted this week in Mumbai, is being positioned to celebrate India's rich 5,000-year history of jewelry making. But there's more to it than that—the car is also a sly nod to "GoldPlus," a jewelry brand owned by (you guessed it) Tata.
The incredibly ornate Nano is adorned with gold, silver and gemstones, evoking traditional Indian ornamentation, skyrocketing its value to over USD $4.2 million. Not bad for a car whose base price started at about $2,500 in 2008.Continue reading...
Posted by Dale Buss on July 23, 2013 06:20 PM
Not wanting to be left standing outside a big pool of potential cutomers, Jaguar Land Rover has indicated that it wants to catch up with its German luxury-car rivals in China by developing new models, expanding its sales outlets and forging more local joint ventures.
The company, owned by India's Tata Motors conglomerate, has only had a presence in China for three years and sold just fewer than 20,000 units there in June—versus 45,000 sold by Audi and 35,000 by BMW.
And while car sales across the board have been cooling a bit in China, Bob Grace, Jaguar Land Rover's president in China, told Livemint that the luxury segment in China will continue to grow enough for expansion by all brands. "There is enough headroom for everyone to grow," he said.Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
Posted by Dale Buss on February 1, 2013 10:34 AM
It's not exactly James Bond and his Aston-Martin. But British TV star Damian Lewis is just fine with playing a co-lead role with the new Jaguar F-Type sports car in a new promotional mini-movie for the new model.
Called Desire, the film is being made in collaboration with director Ridley Scott and features music by Lana Del Rey. Appearing alongside Golden Globe winner Lewis, who stars stars in Homeland, will be American actress Shannyn Sossamon. Jaguar is slowly revealing aspects of the mini-movie with behind-the-scenes featurettes, the latest of which (above) was posted this week.
The production echoes how BMW innovated in branded content about a decade ago with an online-only series of short films for the web.Continue reading...