Posted by Barry Silverstein on July 31, 2013 02:42 PM
Tata, the Indian conglomerate whose business stretches across virtually every industry, may be best known outside of India as the producer of Nano, the world's cheapest car. Now Tata has pushed the Nano into the nanosphere by transforming it into the world's most expensive car.
The Tata "Nano GoldPlus," which debuted this week in Mumbai, is being positioned to celebrate India's rich 5,000-year history of jewelry making. But there's more to it than that—the car is also a sly nod to "GoldPlus," a jewelry brand owned by (you guessed it) Tata.
The incredibly ornate Nano is adorned with gold, silver and gemstones, evoking traditional Indian ornamentation, skyrocketing its value to over USD $4.2 million. Not bad for a car whose base price started at about $2,500 in 2008.Continue reading...
Posted by Dale Buss on November 6, 2012 09:02 AM
The most expensive presidential election in U.S. history comes to a close as America heads to the polls.
Suzuki to end U.S. auto sales and file Chapter 11.
Netflix adopts poison-pill defense and Carl Icahn slams it.
Apple is said to be considering switch from Intel for Mac and may be seeing tablet dominance come to an end, as EU reportedly ready to stike a deal on e-books.
Balenciaga parts ways with longtime creative director Nicolas Ghesquière.
BMW shrugs off high costs as profit rises.
CBS signs multi-year deal with Hulu.
Eight O'Clock Coffee sends "superfans" on junket.
GM bolsters its credit line against European losses and pension costs.Continue reading...
Posted by Dale Buss on June 17, 2011 09:00 AM
AARP rolls out new Betty White spots as organization ends opposition to cutting Social Security benefits.
Alibaba revamps consumer business.
BJ's Wholesale gets a serious bidder.
BP's former CEO Tony Hayward sees payday in new venture IPO.
Capital One to pay $9B for ING Direct, subject to regulatory approval.
Casey Anthony case dubbed "social media trial of the century."
Chrysler faces high expectations for 300.Continue reading...