On Day 10 of the London Olympics, Nissan on Monday unveiled its vision for the future of the city's iconic 'black cab' and its 300,000 daily users - the Nissan NV200 London Taxi. Taxi versions of the NV200 have already been unveiled in Tokyo and New York, where it's billed as the "Taxi of Tomorrow."

The NV200 London Taxi will offer significantly reduced CO2 outputs compared to current taxi models, in line with London Mayor Boris Johnson's Air Quality strategy for London. An all-electric e-NV200 concept is also set to undergo trials in the Capital.Continue reading...

Is it the brand or the products that sell automobiles? Nissan isn't taking any chances.

The Japanese automaker plans to introduce five new models to replace the mainstays of its vehicle lineup over the next 15 months, so Nissan has got the product angle covered. But Nissan USA also is about to launch a new marketing campaign that brings renewed attention to the brand over the vehicles, at least for now.

The new campaign, breaking April 5th (but teased on the Nissan USA YouTube channel) to align with the New York Auto Show, reinforces Nissan's long-time "Innovation" brand persona while at the same time teasing the 2013 Nissan Altima, Pathfinder, Sentra, Versa, and Rogue ahead of their Big Apple premieres.

Ads will use the imagery, common to auto-product introductions, of a sheet covering the new models. While the new Altima, which goes on sale this summer, is revealed, the other vehicles stay under wraps. In that way, Nissan both reminds consumers about its important new launches as well as allows a continuing focus on its brand.Continue reading...

New York City Mayor Michael Bloomberg and Taxi and Limousine Commissioner David Yassky today announced the winner of the city's Taxi of Tomorrow competition: the Nissan NV200.

“It’s going to be the safest, most comfortable and most convenient cab the City has ever had,” said Bloomberg at today's press conference about the winning vehicle, which will feature a paint job that pays tribute to the city's iconic Checker Cab company, which closed last year.

“We started this process to leverage our taxi industry’s purchasing power to get the highest quality taxi, one that that can expand and redefine the legendary image of New York City taxicabs," he added about the prize, which is worth $1 billion to the winning automaker.Continue reading...