CBS Courts Controversy With "Focus On The Family" Super Bowl Ad

CBS certainly wouldn’t want to trade places with NBC these days, but the network is putting its brand at least slightly at risk with its just-announced decision to air a 30-second ad by Focus on the Family during Super Bowl XLIV on February 7.

The commercial, which will turn its lens on University of Florida star quarterback Tim Tebow and his mother, also marks some brand stretching both for the Super Bowl franchise itself and the Colorado Springs, Colo.-based Focus on the Family.

There has been speculation that Focus on the Family was seeking to buy Super Bowl ad space for a raw pro-life message that would reflect its decades-long political support of social-conservative causes.Continue reading...