Posted by Mark J. Miller on September 4, 2013 05:58 PM
Could it be the end of Tebowmania?
After being cut from the New England Patriot's roster earlier this week, Tim Tebow, the University of Florida football star, 2007 Heisman Trophy winner and creator of a new verb, "Tebowing," has once again watched his short-lived NFL career fall flat. Now a free agent, it seems as the NFL season will kick-off Thurday without its most recent marketing juggernaut—but is this really the end of Tebow the brand?
While Tebow the NFL star has left much to be desired, the handsome, well-spoken QB has done wonders for the NFL and consumer product brands alike both on and off the field, where he has struggled to succeed since his last starting bid with the Denver Broncos. But the marketing phenomenon that is Tim Tebow has long outlasted his career as a first-string quarterback.Continue reading...
Posted by Mark J. Miller on October 23, 2012 10:22 AM
The act of Tebowing, kneeling on one knee and putting one fist to a bent head in the manner of New York Jets quarterback Tim Tebow, may be so last year, but the trend is still rolling across the globe. People have Tebowed at the Vatican, on top of the Empire State Building, as David Bowie, in Hong Kong, and even on top of an alligator.
Tebow, who is proud to be an ultra-religious role model, has called the fad “a blessing.” And now it may be a financial blessing as well. The 25-year-old NFL pro now owns the trademark to Tebowing. So watch out, all you high school and Pop Warner football players. If you choose to Tebow, you could pay the price.Continue reading...
Posted by Dale Buss on June 25, 2012 03:09 PM
FRS, a leading U.S. brand of supplement beverages and other products, is experiencing the ups and the downs of powerful celebrity endorsements — simultaneously.
The brand's three leading athlete endorsers are New York Jets Quarterback Tim Tebow, who is beginning to whip up Gotham-sized buzz in his new home; Christie Rampone, a player on the U.S. Olympic Women's Soccer team that is gearing up to compete in London; and Lance Armstrong, whose rep has been crashing down following a new U.S.-government investigation of doping allegations — charges the most legendary cyclist of all-time is vigorously denying.Continue reading...
Posted by Dale Buss on March 26, 2012 01:57 PM
The Twitter trending hashtag #tebowtakesmanhattan is one just one sign that Tim Tebow has arrived in the Big Apple.
The New York Jets held a press conference Monday to "announce" the acquisition of Tim Tebow via a trade with the Denver Broncos, but Tebowmania already has moved far beyond the team's control. Just ask the thousands of motorists who spotted the quarterback's sponsor Jockey's electronic billboard featuring Tebow's image (see above) outside the Lincoln Tunnel, on the New Jersey side, over the weekend. And there's already a new "Jetbow" sandwich at a New York deli.
"We Support Tebow & New York. Jockey" the sign reads. It's supposed to come down by Friday, but Jockey's broadside in support of its highly visible spokesman is only the beginning of the wars over Tebow.Continue reading...
Posted by Abe Sauer on November 2, 2011 10:58 AM
Tebowing! Is it a web meme? Is it trademarkable? Is it an affront to God and country? Will the all-powerful smite those who mock Denver Broncos quarterback Tim Tebow? And can Tebow really be an underdog if, as he believes, God is on his side?
The only clear thing is that NFL fans, players and sports wonks are getting completely bent out of shape about something that won't matter in two weeks.Continue reading...