Posted by Sheila Shayon on July 24, 2013 04:54 PM
Twitter's TV ad-targeting service, Amplify, is officially open to all US advertisers running national TV spots.
In beta since May, the service allows advertisers to take advantage of second-screen technology through in-tweet promotions and video tied to real-time TV programming. Early adopters included Viacom, Conde Nast, MLB.com, BBC America, FOX, ESPN, and The Weather Channel.
"During a handful of studies, users who Twitter identified as being exposed on TV and then engaged with a Promoted Tweet demonstrate 95 percent stronger message association and 58 percent higher purchase intent compared to users identified as being exposed on TV alone," Michael Fleischman, Twitter's Product Manager, Revenue, said in a blog post.
Twitter's real-time feed of user updates makes it a hotbed for brands looking to engage consumers beyond traditional programming and advertising. “Twitter’s targeting could let businesses create a marketing narrative that tells a deeper, more interactive story than a commercial locked inside your TV can," TechCrunch notes.Continue reading...
Posted by Sheila Shayon on July 24, 2013 03:52 PM
For the first time in TV history, a non-english speaking network has come out on top. Univision was crowned July's sweeps victor over Fox, NBC, CBS and ABC with an average of 1.81 million viewers aged 18 to 49, according to Nielsen. The victory speaks to the demographical changes in the US, as well as the widespread struggles that other networks have had sustaining popular programming, especially during the slow summer season.
The network's full-page ads in The New York Times, LA Times and Wall Street Journal trumpeted, "Numero Uno is the new Number One." The company also published a statement on Slate: “Univision swept ABC, CBS, NBC and FOX. For the first time ever, the Network’s no-repeat lineup of primetime novelas, variety and sports made Univision America’s New #1 Network among both adults 18 – 34 and 18 – 49, including men and women. In any language.”
The network, which boasted all original programming and an average viewer age of 37, had big gains thanks to its youth awards show, "Premios Juventud," which scored close to five million viewers, as well as soccer matches Copa Oro and CONCACAF and popular telenovela Amores Verdaderos.Continue reading...
Posted by Sheila Shayon on July 2, 2013 05:41 PM
Mark Burnett and Roma Downey are bringing their follow-up to the hugely successful History Channel 10-part miniseries, The Bible, to NBC after the broadcast network outbid History, which will focus instead on its own original content.
A.D.: Beyond the Bible will pick up after Jesus’ death and document the rise of his disciples amid religious unrest. The original series, which ran on cable in March, changed the television landscape, averaging 13.2 million viewers and in its first week of home-video release, rose to the top-selling miniseries of all-time and No. 1 TV series on DVD and Blu-ray since 2008.
"I followed the development process of The Bible closely with Mark,” NBC Entertainment chairman Bob Greenblatt said in a statement, according to USA Today, “and knew that the story was far from over after Christ's crucifixion. In fact, what happened in the aftermath—which is essentially the beginning of Christianity—is utterly fascinating.”Continue reading...
Posted by Mark J. Miller on June 13, 2013 06:33 PM
Disney’s ESPN launched a 3D channel three years ago that let viewers witness golf balls arcing toward them at The Masters and college football players practically bursting through the screen. Unfortunately for ESPN, there just haven’t been enough viewers who wanted to feel like they were right in the action and the channel will be shuttered by year’s end, according to Reuters.
USA Today's ForTheWin.com calls ESPN 3D “one of the biggest busts in recent sports television,” along with Fox’s NHL glow puck, Dennis Miller and Tony Kornheiser providing commentary on Monday Night Football (another Disney product), and virtual ads, among others, since not one of the sports junkies employed at the site (nor anyone they knew) had ever actually watched anything on the channel.Continue reading...
Posted by Mark J. Miller on June 12, 2013 07:17 PM
Comcast Corp. may be the largest US cable provider, but it still has some work to do on its digital side. After this year, critics may not be saying that anymore as the company is rolling out a cloud-based interactive TV guide, a voice-activated set-top box, and the ability to watch programming on tablets and smartphones and then move it to larger television screens at will.
The cloud-based X2 TV guide that will come out later this year will help viewers find content they desire faster by segmenting it into different groupings, such as kids, movies, sports, and recommended, Bloomberg reports.
Also, for Comcast subscribers who don't want to bother pushing a bunch of remote buttons, the company has come up with a new set-top box that allows users to push one button and speak commands, Bloomberg reports. To add to the interactivity, the box will also give access to “Facebook, Pandora and other online media” as well as provide reviews of movies by Rotten Tomatoes and the ability to see what people are tweeting about a show as it happens, USA Today notes.Continue reading...
games people play
Posted by Beya Likhari on May 21, 2013 07:56 PM
After 8 years, Microsoft's Xbox announced it’s newest gaming console—Xbox One. The new console has taken the initiative to bring gaming back to the living room—a feat that faces some steep challenges in the name of smartphones and tablets.
However, the most significant reveal ties into a top-of-mind trend that is impacting television broadcasters and mobile carriers across the board: second-screen. At the reveal, General Manager, Phil Spencer stated, “We believe that the television screen remains the most relevant screen in the home.” Microsoft understands that users are sitting in front of the television with tablets and mobile phones and has used this fact to bring back the focus to the television screen, allowing users to seamlessly toggle between surfing the web, watching television and playing a game in a feature called 'instant switching' on the Xbox One.Continue reading...
the revolution will be televised
Posted by Sheila Shayon on April 11, 2013 05:41 PM
Roku has sold 5 million of its video and music streaming set-top boxes since launching in 2008, totaling 8 billion pieces of content streamed. That's an impressive performance for a little black box.
As more and more reports swirl around the fact that consumers are turning away from traditional TV and cable, Roku claims that 25 percent of its customers use the device as their primary way of viewing television.
"The milestone is significant, since it indicates that there’s a very real and growing market out there for a device that essentially just acts as a service layer for bringing web-based content to televisions, independent of what TV manufacturers themselves are doing with their own built-in Smart TV services," notes Tech Crunch.Continue reading...
Posted by Sheila Shayon on April 8, 2013 04:34 PM
“The Hispanic community is rapidly becoming the most influential voice in pop culture, business, and politics; their trendsetting impact will make or break the success of those seeking to gain brand popularity, market share and / or win the next election,” Forbes reports.
And nothing demonstrates the cultural prowess of the demographic like the upcoming TV upfronts, broadcasters' annual dog-and-pony show where networks tout their upcoming lineups to advertisers. Both Univision—the No. 1 Hispanic network—and Telemundo, coming off its highest-rated January in network history, will hold upfronts on May 14. Univision’s newly rebranded UniMas, formerly TeleFutura and Galavision will also hold their upfronts that day, while Hispanic broadcaster Azteca has slated its presentation for May 13.
A step ahead of the game, Univision announced Mary Kay, MetroPCS, State Farm and Western Union as sponsors of the original web series, Arranque de Pasión, La Historia de Ela, which premiered April 1.Continue reading...