Posted by Sheila Shayon on April 24, 2012 12:43 PM
Proving that not all eco-efforts have to happen on Earth Day, Honest Tea's new eco-centric campaign, The Great Recycle, launches on Monday April 30th with the goal of boosting recycling awareness and activity across America in general, and consumer recycling of all of Honest Tea bottles by 2020.
It took 10 people to inflate the 30-foot-tall 100% recyclable recycling bin (at right) that will be placed in New York's Times Square on Monday in a bid to collect at least 45,000 beverage containers in a single day, approximately the same number of Honest beverage bottles typically sold daily in New York in April.
The company generates about 20 million glass bottles and 60 million plastic bottles each year, just a sliver of the total Americans used in 2010: 38.6 billion glass and 71.9 billion plastic, according to the Container Recycling Institute.
Hard statistics on U.S. recycling activity are hard to come by, although the Environmental Protection Agency estimates about 33% of glass bottles and 27% of plastic bottles are currently recycled.Continue reading...
Posted by Dale Buss on October 24, 2011 09:02 AM
Apple tries to leverage lower prices.
Cars.com sets up custom channels on Pandora.
Chipotle finds customers tolerate higher prices.
Dove asks women, "Who inspired you?" in new campaign.
Kia asks NBA star Blake Griffin to soar again.
Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.
Mattel to buy preschool brands.Continue reading...
Posted by Sheila Shayon on August 24, 2010 11:30 AM
“Send us your trash – we’ll make it into cool products.” That's the simple premise and promise aof New Jersey-based startup TerraCycle, a green recycler founded by two former Princeton University classmates who dreamed up the idea in 2001 for a business plan contest.
Now full-time "eco-capitalists," they're making good business from trash by partnering with brands to create recycling campaigns for their products, and a halo effect for their affiliates.
Instead of used packaging clogging up landfills, they encourage organizations such as schools (at no cost) to send them, for example, used Capri Sun juice packets (above) so they can turn them into products such as bags and backpacks.Continue reading...