Last week we noted how Adam Sandler, Hollywood's resident master of product placement, had essentially made a Budweiser movie disguised as fratboy comedy flick with That's My Boy. Now, thanks to the number-crunchers at Front Row Analytics, we know just how much all that screen time was worth for the King of Beers: $3,685,234.

Specifically, Front Row Analytics values Budwesier's exposure at $3,489,474, plus another $195,760 worth of exposure for Bud Lite and Bud Lite Lime. But there's more. Budweiser's product placement exposure for the weekend was even greater owing to its appearance in competing opening film Rock of Ages.Continue reading...

It's no secret that Adam Sandler movies are product placement productions. We have noted the comedian's mastery of the form numerous times on Brandchannel and even gave him one of our Brandcameo Product Placement Awards for his Dunkin' Donuts inclusion in Jack & Jill.

But his latest film, That's My Boy, is far and away his boldest brandstravaganza to date. One might even call it a revolution in Hollywood's relationship with product placement, because Sandler has basically made a 114 minute long commercial for Budweiser.

To demonstrate just how unbelievably pervasive Budweiser is in Sandler's new film, one need look no further than the trailer (top). Below, a few screenshots from the trailer to better capture the King of Beers Product Placement. (Warning: A few images potentially NSFW):Continue reading...