Posted by Abe Sauer on April 24, 2013 10:47 AM
The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.
But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."
It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...
Posted by Abe Sauer on March 12, 2013 10:31 AM
"Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype," reads the Audi press release announcing the brand's partnership with the upcoming Iron Man 3.
Iron Man's alter ego, Tony Stark, was last seen driving an Acura NSX roadster in 2012's The Avengers. In Iron Man (2008) and Iron Man 2 (2010), Stark drove Audi R8s. A spokesman at Acura's parent company, Honda, told Bloomberg that its role as the official vehicle of SHIELD (and the brand's relationship with Marvel) remain "unchanged."
"This is a strategic collaboration for us," said Loren Angelo, a marketing executive with Audi of America. "Similar to the position of the R8 as an innovation leader, Iron Man's character consistently evolved throughout the trilogy as he masterminds new trends."
In addition to swapping Stark's Acura for an Audi S7 in the third installment, Audi's Iron Man 3 deal will go beyond the R8 e-tron.Continue reading...
Posted by Abe Sauer on August 31, 2012 05:26 PM
Box office hit The Avengers contained a respectable amount of product placement.
Now, Acura is seeing its product placement in the superhero film expanded as deleted scenes are added back into the film for its DVD release. Could this form of retroactive product placement become a common Hollywood practice? Continue reading...
Posted by Abe Sauer on August 22, 2012 04:02 PM
Hollywood has long embraced motorcycling leathers brand Belstaff. And now, Belstaff is officially doing the same.
"Luxurious irreverance [sic]" is how Belstaff's Facebook page describes its l2012 Autumn Winter campaign featuring Hollywood star Ewan McGregor. But even as Belstaff embraces a silver screen spokesman and has one of its most prolific, blockbuster product placement years ever, the brand could be doing a great deal more to capitalize on its success. Continue reading...
Posted by Abe Sauer on June 25, 2012 07:07 PM
For a series of Batman movies that takes itself so seriously, it's a surprise to see it right there so prominent as one of only five menu items on the official The Dark Knight Rises website: "Imported From Gotham City."
The Dark Knight Rises has a number of other official partners. There is Nokia (remember them?) and No Fear (remember them?) and Mountain Dew, which features at the core of its tie-in "Sad Batman." But none of these brands even get a mention on the film's official website, let alone being featured on the site navigation.
It seems that the heavyweight "Imported from Detroit" campaign, which debuted with Eminem at the 2011 Super Bowl and was reborn with Clint Eastwood at the 2012 Super Bowl, is now so ingrained in the American psyche that it's worth lampooning. But the first rule of auto product placement is "be serious." Be so, so serious.Continue reading...
Posted by Shirley Brady on May 16, 2012 05:06 PM
Apple's next iPhone will have a bigger screen, sources tell Reuters.
JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.
Time Warner Cable and Viacom settle iPad dispute.
Air Pacific returns to Fiji Airways branding.
Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.
Chevron benefits from Japan's shift away from nuclear.
Comcast launches Skype in select U.S. markets.Continue reading...
Posted by Dale Buss on May 9, 2012 08:59 AM
Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
Posted by Dale Buss on May 8, 2012 09:02 AM
Abbott Laboratories to pay $1.6 billion over labelilng of antiseizure drug.
Amazon takes on high-end clothing.
Angry Birds gets embeddable, and bumps Rovio to pre-IPO valuation of $9 billion.
Apple sees iPad trademark settlement rejected by China's Proview.
Aviva sees CEO resign over shareholdre-pay revolt.
The Avengers offends Indian viewers with slum depiction.
Barneys New York skirts bankruptcy.
Costco seeks to grow online sales.Continue reading...