Posted by Abe Sauer on November 19, 2010 11:00 AM
Last week Stephen Colbert did a long joke about misinformation on the Internets. Apple, as you can see in the screen-grab above, scored a nice fat product placement out of the segment. Watch it after the jump.Continue reading...
Posted by Sara Zucker on March 3, 2010 07:26 AM
With the help of Kenneth Cole, Macy's will launch another lower-priced brand. [Crain's]
Online grocery store Fresh Direct created an iPhone app for New York. [WSJ]
Sony, Intel team up for The Rocket Project, designed for students. [BrandFreak]
Not yet saved from bankrupcy, Christian Lacroix continues to create more lines. [NY Mag]
Akoo Jeans' controversial billboard in Newark will be taken down. [Huffington Post]
NBC's new sitcom 'Parenthood' will be exclusively sponsored by Nissan. [Brandweek]Continue reading...
Posted by Deborah Dunham on February 4, 2010 02:10 PM
In a “more is more” strategy designed to keep customers from cutting their cable service, Comcast Corp. announced this week that subscribers can now watch several cable TV shows and movies over the Internet – a defensive move into the online video industry.
As the first cable TV operator to offer cable content online at no additional charge, Comcast’s new service, Fancast Xfinity TV, is initially offered only to those who subscribe to both of the company’s TV and Internet services. Customers must also download a viewing program, available through Fancast.com, before watching any shows.
“It’s our goal to allow a customer who buys a package of content from Comcast to access that content on any screen at any time,” said Amy Banse, president of Comcast’s interactive-media unit, during a demonstration of the service to reporters. “We think this is yet another step in that direction."Continue reading...