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media meltdown

Rest in Print: Newsweek Magazine Moves to All-Digital

Posted by Sheila Shayon on October 18, 2012 11:39 AM

We are living at an pivotal moment in history as the dominance of words shifts from print to digital in the biggest change since Gutenberg’s press first made the word accessible to the masses in 1440. Newsweek is the latest victim and after 80 years in print, it's changing its name to Newsweek Global and its format to digital-only.

“Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue,” stated the official announcement from verteran magazine editor Tina Brown. The veteran magazine editor became editor-in-chief of Newsweek and sister digital news site the Daily Beast in Nov. 2010. The Washington Post had sold the title three months earlier to audio pioneer Sidney Harman for $1.00 and assumption of liabilities, with Brown coming on board as a result of Barry Diller's IAC taking an ownership stake.

Now, it's a new era for the brand, which has been undergoing restructuring since 2008. "We are transitioning Newsweek, not saying goodbye to it," said Brown in a memo to staff. "We remain committed to Newsweek and to the journalism that it represents. This decision is not about the quality of the brand or the journalism, that is as powerful as ever. It is about the challenging economics of print publishing and distribution."Continue reading...

media brands

Irene Coverage: Too Much, or Just Right?

Posted by Dale Buss on August 30, 2011 12:00 PM

The great hurricane of last weekend has left a mess in its wake. We're not talking about Irene -- this is all about the media coverage of the storm as Irene pulled a veni, vidi, vici act that was unparalleled in the annals of weather examination. And the mess it left? An unresolvable controversy over whether the hurricane coverage was all too much, or whether you never can have enough.

George Will dubbed it "synthetic hysteria," and Howard Kurtz of The Daily Beast made no bones. "Someone has to say it: cable news was utterly swept away by the notion that Irene would turn out to be Armageddon," Kurtz concluded. The Washington Post's former media critic wrote that "the tsunami of hype on this story was relentless, a Category 5 performance that was driven in large measure by ratings" because TV producers were afraid to switch away from 24x7 coverage of Irene. "Does anyone seriously believe the hurricane would have drawn the same level of coverage if it had been bearing down on, say, Ft. Lauderdale?" Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

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