Posted by Mark J. Miller on August 20, 2013 10:42 AM
Holiday Inn is shelling out $1 billion to prove to consumers that it's not just their parents' hotel anymore. The record-breaking hospitality campaign hopes to change traveler opinions on the long-time hotel brand, making it a more relevant choice for young families and Millennials.
Titled “Change Your View,” the campaign is wrapped up in a single one-minute commercial that demonstrates the many different people that stay at Holiday Inns, and the many possibilities that the hotel holds for visitors. According to BusinessInsider, the ad will be running on 15 major US networks, such as during NFL games on CBS, as well as online.Continue reading...
Posted by Dale Buss on June 25, 2013 09:27 AM
Walmart gets boost from local price-comparison ads.
Ford unveils pilot program to improve workers' health and cut costs.
Groupon to pay $500,000 for expired deals in Ontario.
Abercrombie & Fitch looks for cost cuts.
BSkyB suspends Facebook ads over offensive content.
Dollar Shave Club is buying TV ads despite YouTube success.
Dunkin' Donuts draws praise for gluten-free products.
Fox bows double box ad format in MLB telecast.
Hershey took starring role in season finale of Mad Men.Continue reading...
Posted by Shirley Brady on October 9, 2012 02:02 PM
Despite being effectively fired by Mitt Romney during the first presidential candidates' debate, Big Bird doesn't need the president going to bat for him. Obama's campaign released a TV commercial (description: "According to Mitt Romney, it's not Wall Street you have to worry about, it's Sesame Street") criticizing Romney for making the Sesame Street star, as the brand ambassador of PBS and the federally-funded Corporation for Public Broadcasting, Public Enemy #1. The Sesame Workshop wasn't amused, responding:
Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and, as is our general practice, have requested that both campaigns remove Sesame Street characters and trademarks from their campaign materials.
That's right — the president of the United States was schooled by puppets, but his campaign still has not taken down the offending video, despite the request, by this writing. Whether Sesame Workshop's lawyers sends a cease and desist letter (unlikely) remains to be seen.Continue reading...
Posted by Dale Buss on May 9, 2012 08:59 AM
Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
Posted by Mark J. Miller on July 29, 2011 10:00 AM
Facebook marketing director Randi Zuckerberg is taking aim at "trolls," so-called because they harass others on the web, calling for an end to anonymous online commenting.
At a social media panel this week in New York, she stated that web users would "behave a lot better" if they used their real names when commenting and communicating online. "I think anonymity on the internet has to go away," she said. "I think people hide behind anonymity and they feel like they can say whatever they want behind closed doors."Continue reading...
in the spotlight
Posted by Shirley Brady on January 13, 2011 12:00 PM
Here's the fauxmo (faux promo) for Verizon's iPhone, as brought to you by those cut-ups at CBS's Late Show with David Letterman. The mock spot picks up on a theme that also emerged in Jon Stewart's Daily Show response to the Verizon/Apple iPhone deal, after the jump.Continue reading...
Posted by Shirley Brady on December 21, 2010 09:00 AM
TD Bank acquires Chrysler Financial for $6.3 billion.
News Corp.'s bid for BSkyB cleared by EU.
Apple plans exposed by insider trading suit.
Bank of America and other Wall Street firms face increased scrutiny on executive pay.
Betty White voted entertainer of the year by AP.
Brett Favre retirement leaves muddles NFL legacy.
CBS is looking to renegotiate Katie Couric's contract.Continue reading...
Posted by Abe Sauer on October 12, 2010 02:00 PM
Last night, future Hall of Fame NFL quarterback Brett Favre threw his 500th touchdown. The next closest quarterback is in the low 400s. He threw that touchdown against a team for which he played one year in 2008. Yet, the news surrounding Favre was all about a sports blog's accusations that Favre engaged in sexual harassment while on the New York Jets team. These accusations from Gawker Media's Deadspin blog against the legendary NFL icon raised an interesting questions about legacy and reputation... specifically, Deadspin's.Continue reading...