social marketing
Posted by Caroline Smith on November 10, 2010 12:30 PM
Denim shopping is an activity that can easily reduce a woman to tears. Many women – and probably some men, too – have tasted the agony of trying on pair after pair of jeans, only to give up, demoralized and committed to a new exercise regime.
Clothing companies, recognizing this frustration, have recently been competing to offer the most enjoyable, least infuriating jeans shopping experience, some even offering the opportunity to do the whole thing online, in the privacy of one’s own home, with Zappos-style user-friendly return policies a key sweetener in the home clothes shopping deal.Continue reading...
brand news
Posted by Stephanie Startz on September 28, 2009 08:52 AM
Wal-Mart is the "best corporate symbol of America today" in a 60 Minutes and Vanity Fair survey. [NY Times]
Procter & Gamble goes green, with large-scale marketing campaign aimed at mainstream consumers seeking sustainable versions of familiar products. [Financial Times]
French mobile operator Orange signs deal with Apple to sell iPhones in Britain in time for Christmas. [Times of London]
Sprint moves to regain market share as first telecom retailer on the 4G network. [NY Times]
Starbucks launches Via instant coffee with SNL season premiere ad barrage. [AdAge]
McDonald's eyes expansion in India with new stores and expanded value menu. [Warc]
Ford announces plans to build third car car assembly plant in China. [WSJ]
(More headlines: Gap founder dies, HSN product placements, Gucci.)Continue reading...
More about: Procter & Gamble, The Gap, Orange, Wal-Mart, 60 Minutes, Vanity Fair, Sprint, Apple, iPhone, McDonald's, Starbucks, Via, SNL, Barclays, Citigroup, HSN, Gucci Group, Ford, RBS, Xerox, Affiliated Consumer Services, Johnson & Johnson