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Thanks to "The King's Speech" Director, Captain Morgan is Now a Gritty Badass

Posted by Abe Sauer on May 19, 2011 02:00 PM

You don't go into battle with the mascot you want, you go with the mascot you have. That's what the Captain Morgan brand of rum is doing with a tuned up version of its pirate character, Captain Morgan.

As with Batman and James Bond, Captain Morgan is getting a "gritty and real" makeover, transforming him from a red-coated cartoon buffoon to a scruffy, brooding rum-swilling badass more in keeping with his "privateer" roots.

The Diageo-owned brand's new campaign, "To Life, Love & Loot," boasts an Academy Award-winning director in Tom Hooper (The King's Speech). In the new campaign, starting with the "Dive" spot above, Hooper is again directing a period piece — only this time based on the fictional character of Captain Henry Morgan.Continue reading...

In the News: Apple, Budweiser, GM and more

Posted by Dale Buss on March 3, 2011 09:00 AM

In the NewsApple, hot on the heels of iPad 2 launch, tops Fortune's Most Admired Companies list for fourth year in a row.

Best Buy and other big box retailers rethink as they shrink.

Budweiser posts first global increase in two decades thanks to World Cup.

Charlie Sheen hits 1 million Twitter followers in less than a day.

Facebook growth slows in the US.

Ford issues recall, plans to harness its design gurus to relaunch the Mustang.

GM leads incentive spending as "Old GM" expected to be liquidated today.Continue reading...

brand news

In the News: Apple, Groupon, Twitter and more

Posted by Dale Buss on February 28, 2011 09:00 AM

Branding NewsThe King's Speech won four Oscars including Best Picture at the Academy Awards last night, unseating early favorite The Social Network; click here for more coverage.

Apple's iPad 2 rumored to come in white as design guru Jony Ive may return to the UK.

Audi counts on accelerated sales in the US.

Baseball Hall of Famer Duke Snider dies.

Berkshire Hathaway is looking for “more major acquisitions,” Warren Buffett says.

Blackstone wins bidding for U.S. assets of Centro for $9.4 billion.Continue reading...

that's entertainment

The Oscars' First Tagline: You're Invited

Posted by Shirley Brady on February 3, 2011 03:00 PM

The Oscars has a new tagline: "You're invited."

According to Ad Age, the marketing slogan — now being used in all messaging, including promos featuring cohosts James Franco and Anne Hathaway — was finalized last summer by the Academy of Motion Picture Arts & Sciences, Disney's ABC network, the producers of the Feb. 27 broadcast, and agency executives.

In addition to tuning into the TV telecast, viewers can create a MyOscars page on the official AMPAS website, or find out if Colin Firth* wins Best Actor via a mobile app

*Don't miss The Atlantic's piece on whether The King's Speech tweaking of British history and The Social Network's inaccuracies may throw a spanner in their Oscar hopes. Doubtful; as Aaron Sorkin has commented, Hollywood (and moviegoers) prefer a good story over the truth.

After the jump — the cutest Oscars marketing stunt ever.Continue reading...

that's entertainment

The Oscars' Brand Impact: What is a Nomination Worth?

Posted by Sheila Shayon on January 27, 2011 11:30 AM

It’s like “orbiting the earth’s atmosphere sort of feeling…a lovely moment,” says Colin Firth, above, of his best actor nomination for The King’s Speech.

And a lovely moment for Harvey and Max Weinstein as well, with a dozen Oscar nominations for The King’s Speech and another for Blue Valentine, which strengthens their standing as one of the few independent movie studios left. 

As for an Oscar nom's worth to Messrs. Firth and Weinstein, not to mention the distributors, studios and others with a stake in each nomination?Continue reading...

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