going green
Posted by Shirley Brady on January 25, 2011 03:00 PM

Marking its biggest sustainability commitment to date, Dow Chemical Co. has pledged to make environmental protection a primary consideration in all its business decisions and to operate its plants in more nature-friendly ways in partnership with The Nature Conservancy (TNC).
The $45 billion chemical company, via its foundation, is embarking on a five-year, $10 million collaboration with the eco-centric not-for-profit, which will advise Dow and provide technical assistance on reducing its ecological footprint.
If the partnership works out as planned, as Time.com Ecocentric blogger Bryan Walsh notes, "the ecosystem will become a new and major component for Dow's bottom line, putting environmental sustainability on par with business sustainability."Continue reading...