Posted by Sheila Shayon on October 14, 2013 01:41 PM
Procter & Gamble is taking its fabric care knowledge to fashionable heights by leveraging relationships with designers and industry organizations to innovate in the fabric-care space.
Renowned British designer Giles Deacon is coming on board as the brand’s first-ever global fashion consultant, while a newly formed partnership with the Council of Fashion Designers of America and Première Vision, a renowned fabric and textiles trend observer, will help spread P&G's prowess in fabric-care using its top-performing brands including Tide, Downy, Gain and Bounce.
The initiatives will “explore the future of fabrics and the science behind the beauty and care of clothes," according to MediaPost, and will help innovative product development.Continue reading...
Posted by Dale Buss on September 5, 2013 01:54 PM
A.G. Lafley's first turn running Procter & Gamble was transformational for the company as he bought Gillette, shed the company's food brands and put innovation on a pedestal. For what he has called his "second shift," Lafley has indicated that his emphasis will be less on overhauling the company and more on making sure P&G as now constituted is doing the best that it can.
"I'm just elevating the focus on execution, everybody gets it," the P&G CEO said this week at the Barclays Back to School analysts conference in Boston. "When we execute, we like the results. What's more important, consumers like the results better, customers like the results better and in the end we like the results better and our shareholders like the results better."
Lafley said he's focusing on boosting productivity, "improving operating discipline," "investing in innovation and go-to-market capabilities" and "re-establishing value creation as our primary measure of success." He's also making some big bets by restrategizing some of P&G's iconic brands.Continue reading...
Posted by Dale Buss on September 4, 2013 01:52 PM
New/old CEO A.G. Lafley is beginning to shake things up at Procter & Gamble, and one of his most interesting first moves reportedly is to explore potential further value in one of the company's most iconic and lucrative brands: Tide.
One of the things that his predecessor/follower as CEO, Bob McDonald, did well was exploit the promise of Tide Pods, which he launched in early 2012 and which already are on their way to becoming another $1 billion sub-brand for P&G. Despite growing concerns and one reported death of kids poisoning themselves by mistaking the colorful Pods for candy, Tide has managed to grow quickly—and dominate—a laundry-detergent segment that it essentially created.
But Tide Pods—which recently debuted in new, opaque packaging to curb temptation from kids—are priced above regular liquid Tide. American detergent buyers have steadily drifted to bargain-priced products to do their laundry over the last few years in adjusting to a stingier "new normal," but even regular Tide has retained a price premium.
Now Lafley is pulling the lever on a lower-price gambit for Tide that has always made the company hesitant. He announced today at the Barclays Back to School conference in Boston that P&G plans to release a lower-priced, mid-tier detergent, Tide Simply Clean & Fresh, in February, according to an AP report that noted other Tide products launching in the first quarter.Continue reading...
calling all moms
Posted by Dale Buss on July 12, 2013 02:48 PM
Clearing a stubborm obstacle to the phenomenal growth of its new Tide Pods franchise—and presumably saving some curious children from severe sickness—Procter & Gamble has clothed the laundry-detergent pouches in new bulk packaging.
Tide Pods now come in a round plastic bin that features opaque orange where before there was a transparent surface through which consumers could see the individually packaged pods; they also come in newly opaque bags. Little kids could see the Tide Pods in the bowls, too, and to many of them the brightly colored, circular Pods looked like candy. Nearly 5,000 American little kids were exposed to single-load laundry-detergent packets like Tide Pods in the first half of this year, down from more than 6,200 last year, according to the Wall Street Journal.Continue reading...
Posted by Dale Buss on July 12, 2013 09:12 AM
P&G changes Tide Pods packaging to look less like candy.
Chobani lures Kellogg exec to run day-to-day operations.
Walt Disney says transactional wristbands raise sales at Disney World.
ABC sees The View retain vital role in daytime TV.
AT&T pitches Mariano Rivera promo to Yankees fans.
BP blanches at bill for Gulf cleanup.
DDB Chicago CEO heads to Chobani for chief marketing role.
Dell eyes more R&D as key to revival while Carl Icahn says he'll sweeten his offer for company.
GM seen not adding to ownership in Peugeot.Continue reading...
Posted by Dale Buss on July 11, 2013 06:33 PM
Procter & Gamble's financial realities aren't very encouraging these days, so the Cincinnati-based CPG giant is doing what it can in another important arena: branding and marketing.
The company is expanding its new corporate campaign called "The Everyday Effect" that highlights the practical yet spirit-lifting values of its products and brands. It launched in January and has been taking in every exercise and outlet from online video ads to TV spots; a big sampling day in New York City last month; and even an online, three-minute documentary called "Swiffer Effect" (watch below) about how the brand's products make life easier for the elderly.
"We're featuring how each of our individual brands has a positive effect on people every day, whether that be a great night of overnight sleep for Pampers or helping their kids brush their teeth so they have a great day at school," Marc Pritchard, global brand building officer, told Ad Age. One major goal of the effort is to promote cross-brand trial.Continue reading...
Posted by Dale Buss on July 9, 2013 09:16 AM
Barnes & Noble CEO resigns amid digital setbacks.
BlackBerry faces leadership questions at annual meeting today.
Shell picks refining chief to become its new CEO.
Alibaba sets sights on mobile.
Apple's App Store celebrates five-year anniversary with free apps.
Esurance expands US Open tennis sponsorship.
Ford finds that F-250 pickup is new favorite of auto thieves.
Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.
Hostess Twinkies return aiming for more ubiquity.
Hulu attracts at least three takeover bids.
Infiniti nudges launch date of new Q50 sedan.Continue reading...
Posted by Dale Buss on May 20, 2013 04:36 PM
Procter & Gamble remains far from out of the woods in its closely watched effort to goose sales in traditional western markets, bolster its biggest brands, rebuild its innovation mojo—and do all of that at a less expensive level. The company's newest such effort is to overhaul how it measures the impact of its $5 billion-plus annual marketing outlay, especially its digital aspects, in a major new review.
America's largest advertising spender just adopted a new system two years ago for measuring ROI on marketing spending because investors—led by activist shareholder Bill Ackman—had begun pressuring new P&G CEO Bob McDonald to get more efficient in that area. Of course, Ackman and like thinkers began putting pressure on McDonald all over the map in an effort to get him to move more aggressively on a strategy to put P&G's financial returns back to historical peaks and more in line with those of competitors such as Colgate and Reckitt Benckiser.Continue reading...