brand and bottle
Posted by Mark J. Miller on December 4, 2012 05:18 PM
When the financial crisis hit in the United States, it also was a big blow to one particular Dutch brewery that pretty much only made one beer. Heineken’s sales went down for a couple of years and its U.S President, Don Blaustein, left in August of 2009 “saying he had a different view over how to expand Heineken in the U.S. during the recession,” as Bloomberg recalls.
We’ll never know if Blaustein’s ideas would have worked given more time, but the new guy, Dolf van den Brink (one of Fortune’s 40 Under 40 execs to watch this year), seems to be figuring it out just fine. “We weren’t in a good position in 2008, 2009,” he told the site. “For 45 years, we were a single-brand operation. We were set in our ways.”
His job, of course, has been to shake up those ways.Continue reading...
Posted by Shirley Brady on September 20, 2012 08:55 AM
Samsung mocks iPhone 5 buyers in latest commercial.
Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.
Visa shifts global creative duties back to BBDO.
AOL names female CFO.
AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.
Bed Bath & Beyond beats the odds.
Citibank credit card is coming to China.Continue reading...
Posted by Dale Buss on August 8, 2012 09:02 AM
American Airlines faces record safety penalty, tests hotel baggage delivery service.
Amazon sees pay-off from locker service, looks to acquire more patents.
Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.
AT&T sees 20,000 employees go on strike.
Bank of America brings discounts to bank statements.
Chiquita seeks new CEO as Undercover Boss star exits.
Chrysler’s Dodge pulls out of NASCAR.Continue reading...
Posted by Dale Buss on August 6, 2012 08:51 AM
Heineken to assume control of Tiger Beer producer Asia Pacific Breweries for $4 billion.
NASA sees $2.5 billion Mars Rover "Curiosity" successfully land, Twitter explodes.
Unilever sets sights on overtaking Skinny Cow with Magnum brand.
London 2012 Olympics boosts personal brands of Usain Bolt, Jessica Ennis, Michael Phelps, Gabby Douglas, and Andy Murray.
Abercrombie & Fitch leads brands entering India via web partnerships.
Apple iPad grabs 68% of global tablet sales.
Applebee's woos late-night diners.
AT&T plans to phase out 2G networks.Continue reading...
Posted by Abe Sauer on October 28, 2011 12:01 PM
Apple trademark attorneys take out their grief over losing Steve Jobs by threatening German café.
Girl with the Dragon Tattoo, the "Feel Bad Movie of Christmas," has a feel-good line of clothing at H&M.Continue reading...
Posted by Abe Sauer on October 22, 2010 12:30 PM
"Unevolved brands" (above). More here. Can you ID all of them?
Thanks to Internet porn, Penthouse founder Bob Guccione lived to see his magazine become iconic and quaint. Bob Guccione died yesterday at 79.
Axe calls out Old Spice Guy ... as Old Spice salutes its 1 million Facebook fans most magnificently.Continue reading...
brand and bottle
Posted by Anthony Zumpano on December 8, 2009 11:20 AM
Though the average resident of India sips half a six-pack of beer each year – compared with the six cases put away by those in hops-happy nations – the population-dense country is considered “the last frontier for significant growth in the beer industry” by Heineken’s chief executive, Jean-François von Boxmeer.
The Dutch beer brand targeted India as a growing market three years ago, adding 76 percent ownership of India's Aurangabad Breweries to its majority stake of Asia Pacific Breweries (APB), which brews the popular Tiger Beer.
A legal dispute concerning another Indian beer conglomerate – United Breweries, the top brewer in India – was finally untangled, paving the way for tapped Heineken kegs in pubs from Srinagar to Thiruvananthapuram.Continue reading...