Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...
Posted by Mark J. Miller on October 3, 2013 05:24 PM
Jack Nicklaus has spent pretty much his entire 73 years around golf. He’s won more major tournaments (18) than anyone else and the man known as the Golden Bear has managed to keep his image clean of any tawdriness (unlike the guy right behind him on the majors list, Tiger Woods, who has won 14).
One area Nicklaus may be trailing Woods is in endorsement deals, but not for long. According to Golf Digest, Nicklaus has developed his own line of golf balls that are being manufactured by Bridgestone and will be on sale in November.
The line will consist of three different balls: Nicklaus Black, Nicklaus Blue and Nicklaus White, named and designed for the different tees that golfers can hit from at the start of a hole. The balls have been individually constructed to fit the playing style of different golfers, from those with a high handicap or low one.Continue reading...
let's make a deal
Posted by Mark J. Miller on June 6, 2013 05:18 PM
The end of an era is approaching, but have no fear, sports apparel icon Nike won't let its cash cow stray too far. It's been reported that Nike and Tiger Woods are close to signing a new, multi-year deal that could likely see arguably the greatest player in golf remain an endorser of the brand for the rest of his career.
The storied partnership has been in place since Woods turned pro in 1996, signing on to a reported $40 million, five-year deal to wear the sporting brand's apparel. While Woods didn't start putting Nike's golf equipment into play until 2000, the pair have successfully built a burgeoning brand for the retailer that extends to a whole line of Woods-branded apparel.
The new deal will keep Woods "emphatically at the top of the golf endorsement list, according to agent Mark Steinberg. "We're down to the very, very short strokes right now,” Steinberg told ESPN. “I would expect we would come out with some sort of joint announcement when we get the paperwork signed. I hope this is viewed as a pretty bold statement."Continue reading...
Posted by Mark J. Miller on May 24, 2013 11:09 AM
Golfer Sergio Garcia has made more than $24 million since 1999 just with his golfing skills, so he doesn’t exactly need the extra money from endorsements, but it would be a very public slap in the face (and dent in his wallet) if his main sponsor, TaylorMade-Adidas, decided to dump him due to an insensitive remark he made earlier this week.
Garcia and Tiger Woods have been known to not enjoy each other’s company very much and have been engaged in a bit of a spat since the two had an encounter at the Players Championships. While playing on the same hole, Woods pulled a club from his bag just as Garcia was taking a swing. Tiger’s actions and the crowd’s response distracted Garcia and his shot went a bit off course, CNN reports. Verbal jabbing on the course followed, and Woods went on to win the tourney.
In the leadup to this weekend’s European Tour matchup, Garcia was asked at a press conference Tuesday if he would invite Woods over to his place. "We'll have him 'round every night,” he said, according to ESPN. “We will serve fried chicken." The comment earned him a load of recrimination, an outraged tweet from Woods, and the threat of his main sponsor pulling the plug: "Sergio Garcia's recent comment was offensive and in no way aligns with TaylorMade-Adidas Golf's values and corporate culture," said a statement released by the company. "We have spoken with Sergio directly and he clearly has regret for his statement and we believe he is sincere.”Continue reading...
Posted by Dale Buss on May 13, 2013 09:33 AM
Bangladesh plans to raise pay for garment workers and allow unions.
ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.
Yum! sales in China fall 29 percent in April.
ABB says CEO plans to resign.
Audi outsells BMW brand globally — again.
Bloomberg admits use of its terminals for data snooping.
CBS chief touts TV over digital engagement.
Cisco tries reinvention in tough time.
Danone sets deal to acquire Happy Family brand.Continue reading...
Posted by Dale Buss on April 15, 2013 09:03 AM
Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.
ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.
Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.
Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.
Apple clearly enters post-Jobs era.
Justin Bieber sparks controversy with Anne Frank comment.
Boeing sees new inspection order on its 737s.Continue reading...
Posted by Mark J. Miller on April 11, 2013 07:15 PM
The 2013 Masters Golf Tournament—one of the few golf tourneys that the world outside of the golf community actually cares about—kicked off Thursday morning as brands watch helplessly, hoping and praying that one of thier golfers is the one pulling on the famed green jacket by weekend's end.
As Forbes points out, last year’s winner, Bubba Watson, wasn’t a big name outside of the golf world before the Masters got underway last year. Though by the end of the tournament, his main sponsor, Ping, had generated $14.2 million in media value, according to brand analyst and research firm Repucon. That's triple what the next brand, TaylorMade, got out with at $4.5 million.
The reason the numbers vary so much is because he Masters only allows four minutes of commercials each hour and limits the amount of branding on the course so the majority of brand exposure comes from the golfers themselves and whatever airtime they get. That means sponsors of the world’s top-ranked golfers—Tiger Woods, Rory McIlroy and Justin Rose— along with such big names as Phil Mickelson (No. 9) and Watson (No. 14) will be enjoying the sight of their products far more than those who supply gear to Richard Sterne (No. 49). Unless, of course, Sterne pulls out the game of his life and ends up in or near the winner's circle.Continue reading...
Posted by Reneé Alexander on March 28, 2013 12:02 PM
Winning takes care of everything. Or so says Nike.
The sporting goods giant posted a quickly contentious image on its Nike Golf Facebook and Twitter accounts this week in the wake of Tiger Woods’ record-tying eighth victory at the Arnold Palmer Invitational showing the newly-(re)crowned world No. 1-ranked golfer sizing up a putt. The slogan, “Winning takes care of everything,” a favorite saying of Woods since 2009, is front and center. At the bottom, of course, is Nike’s famous swoosh—alongside the word, “Victory.”
Nike says the statement references Woods’ perseverance to return to the top of his sport and is a salute to his athletic performance. But everything? Please. Sports fans weren’t the only ones who devoured every titillating detail of Woods’ personal life when it was exposed following his late 2009 admission of multiple extra-marital affairs.Continue reading...