Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...
Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
Posted by Dale Buss on October 24, 2013 09:22 AM
Conde Nast ends internship program that had been criticized.
Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.
Chili's rolls out delivery and overhauls menu.
AT&T subscriber gains trail Verizon.
Altria gains on rise in smokeless-product sales.
Bank of America loses jury decision over Countrywide.
Blue Diamond swings from Vine for Almond Breeze promo.
Boeing boosts output of 787 Dreamliner.
Chuck E. Cheese makes comeback with kids focus.
Dr Pepper Snapple blames aspartame fears for diet-soda slump.
Dunkin' Brands profit surges on US growth.
FedEx points to December 2 as big shipping day.Continue reading...
Posted by Mark J. Miller on September 3, 2013 11:51 AM
CBS and Time Warner Cable have been engaged in a long-running spat over transmission costs, resulting in a month-long CBS blackout in three major cable markets, New York, Los Angeles and Dallas. Finally, and just in time for the start of the NFL season, the broadcaster and cable company have reached a deal, and it looks as if CBS is the victor.
According to Bloomberg, TWC will pay “a significant increase for the right to transmit CBS signals, though still below $2 per subscriber per month.”
"CBS is the winner,” said cable and telecommunications analyst Craig Moffett of Moffett Research, according to Reuters. “Content owners always win these negotiations, it's just a matter of how much they won. They have all the leverage. Consumers don't get mad and trade in their channel when these fights drag on. They go looking for a different satellite or telephone company." CBS was coming from a particular position of power since it is currently the top-rated network on TV.Continue reading...
Posted by Dale Buss on September 3, 2013 09:16 AM
Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.
CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.
Taco Bell is named advertiser of the year by Ad Age.
Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.
AT&T earns brand affection with "It's Not Complicated" campaign.
Cadillac emphasizes accessible luxury in new campaign.
Citigroup sheds its "alternative" investment holdings.
Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...
Posted by Dale Buss on August 27, 2013 06:16 PM
RadioShack is bidding to renew its relevance in a fresh way this week, offering a "cord-cutting" deal on high-definition digital TV antennas to the millions of consumers in some major national markets that have been blacked out of CBS in the network's continuing deadlock with Time Warner Cable.
Under new management and in an attempt to begin rolling back a long tide of red ink, Radio Shack has turned toward a new logo, new slogan ("Let's Play"), new store concept and new positioning that recasts the brand as an even better digital playground for Millennials than their local Verizon Wireless or AT&T store. At the same time, RadioShack says it wants to fortify the loyalty of its traditional audience of electronics hobbyists.
The brand's new promotion ratchets up RadioShack's immediacy a few notches. Saying it makes "cutting the cable" convenient and easy, the company is offering a 25 percent discount on its best-selling HDTV antenna in areas affected by the blackout, through September 7.Continue reading...
Posted by Dale Buss on August 27, 2013 09:27 AM
Bill Ackman gives up stake in JCPenney.
Samsung confirms Galaxy Gear Smartwatch for Sept. 4.
Billabong reports record loss and writes down value of brands.
Adobe has some bold plans for online ad business.
Amazon exposes cloud's dark lining with weekend outage.
Apple plans to launch trade-in program for iPhone, report says.
AT&T sees its commercial straight man leap to Saturday Night Live.
Best Buy will see founder unload some of his shares this year.
Chevrolet does deal with University of Texas Longhorns for Silverado.
Cracker Barrel revamps menu with lighter dishes and rejects activist investor's third attempt to join its board.
Ford ramps up output of Fusion to challenge Toyota's Camry.Continue reading...
Posted by Dale Buss on August 26, 2013 09:18 AM
Turner Broadcasting turns attention to 'Upwave' wellness network.
American Express ranks highest in credit-card customer satisfaction.
Toyota hustles to remedy low crash ratings.
Amgen buys Onyx for $10 billion in cancer drug play.
Duck Dynasty's calculated push into entertainment has turned out well.
ESPN returns Keith Olbermann today.
Facebook opts to dump physical gifts from platform.
GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.
Gamestop wins from new Xbox and Play Station.
Hillshire Brands brings "spontaneous consumption" to meat aisle.
Hormel battles high pork-belly costs.Continue reading...