Posted by Mark J. Miller on December 4, 2013 12:36 PM
After 80 years of printing, Newsweek announced last October that it would be going all-digital—a move that proved detrimental to the venerable brand. So now, nearly a year since it merged with Tina Brown's Daily Beast, Newsweek will be returning to print, albeit in a bit of a different form.
According to the New York Times, the company will begin printing a 64-page weekly print product in January or February. The 'new' Newsweek won't be as dependent on ad dollars, though.
“It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,” Newsweek Editor in Chief Jim Impoco told the Times. “We see it as a premium product, a boutique product.” In other words, suscription fees will make up for the product's lack of ad pages.Continue reading...
Posted by Sheila Shayon on September 12, 2013 03:52 PM
The second wheel just fell off the Newsweek/The Daily Beast wagon as Editor in Chief Tina Brown has announced she's leaving to start her own events company.
Her successful stewardship of Vanity Fair and The New Yorker was not replicated in her run with Barry Diller’s InterActiveCorp, who she partnered with in 2008 to found The Daily Beast.
Her new venture, Tina Brown Live Media, will focus on building the Women in the World conference brand that she has run for several years with Diller's wife, Diane von Furstenberg, and Meryl Streep. It “is really a marriage of her commitment to journalism and story telling, its going to be really event orientated," according to a source, Slate reports.
Though now, the future of The Daily Beast is less clear, with Diller already floating the idea of a sale—or worse, a shutdown.Continue reading...
Posted by Dale Buss on September 12, 2013 09:31 AM
The Daily Beast loses Tina Brown.
Mondelez strikes unique deal with Twitter for in-house experts.
Pandora names new CEO.
AT&T slammed for 9/11 tweet.
Aetna takes stand for health-cost reform.
Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.
BlackBerry sees service business targeted by rivals.
Boston Market opens first new restaurant in seven years.
Chipotle targets "Big Food" with brand documentary.
Colgate campaign says "there's something in your Tweet."
Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.
Gorilla Glue branches out with first national TV ad campaign.
Hilton files for IPO of up to $1.25 billion.Continue reading...
Posted by Sheila Shayon on September 2, 2013 03:25 PM
Newsweek has been dying a slow, painful death now for years, but a pair of thirty-something media magnates think they have what it takes to salvage the venerable brand.
Etienne Uzac, CEO of IBT Media, and his business partner, Jonathan Davis, “aspire to leadership of the digital media revolution,” according to CNN. The pair is already well on their way as the owners and co-founders of the International Business Times, among the top .02 percent of global URLs with an audience of over 7 million in the US and 13 million worldwide. IBT Media’s portfolio includes 10 international online news properties such as Medical Daily, Latin Times and iDigitalTimes and publishes in seven languages.
After being sold multiple times, the latest owners acquired Newsweek from Barry Diller's IAC in early August, after a failed merger between The Daily Beast and the once-venerable weekly news magazine saw just about every last supporter abandon the brand.
Even though Diller called his acquisition of Newsweek a "mistake" in a recent interview with Bloomberg, Uzac sees potential beyond the US to grow the Newsweek brand internationally. "We plan on deepening the current relationships and potentially adding more global partners," he told Ad Age.Continue reading...
Posted by Sheila Shayon on October 18, 2012 11:39 AM
We are living at an pivotal moment in history as the dominance of words shifts from print to digital in the biggest change since Gutenberg’s press first made the word accessible to the masses in 1440. Newsweek is the latest victim and after 80 years in print, it's changing its name to Newsweek Global and its format to digital-only.
“Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue,” stated the official announcement from verteran magazine editor Tina Brown. The veteran magazine editor became editor-in-chief of Newsweek and sister digital news site the Daily Beast in Nov. 2010. The Washington Post had sold the title three months earlier to audio pioneer Sidney Harman for $1.00 and assumption of liabilities, with Brown coming on board as a result of Barry Diller's IAC taking an ownership stake.
Now, it's a new era for the brand, which has been undergoing restructuring since 2008. "We are transitioning Newsweek, not saying goodbye to it," said Brown in a memo to staff. "We remain committed to Newsweek and to the journalism that it represents. This decision is not about the quality of the brand or the journalism, that is as powerful as ever. It is about the challenging economics of print publishing and distribution."Continue reading...
Posted by Sheila Shayon on March 23, 2012 03:03 PM
It’s a good thing Mad Men’s Don Draper lived in the 1960’s, when Madison Avenue executives were thriving and “style, confidence, debauchery, lust and action” defined the job (as the Emmy Award-winning AMC series would have us believe).
Today, of course, it's not quite so swinging: "the job market is pretty rotten. Opportunities are limited. Agencies aren't doing the same kind of hiring they were five years ago, and there's no denying that those closer to 55 are going to have a harder time,” Nancee Martin, director-talent at Omnicom Group's TBWA Worldwide, commented to Ad Age. "In the past, advertising spoke to the audience, now it's more of a conversation. There are a lot of great Don Drapers out there today, and the really great ones are the ones who've learned to add to their game and keep their eye on the prize," observed Robert Manni, president of Agent16, to the Guardian.
Indeed, Ad Age estimates that agencies accounted for 189,700 jobs in pre-recession 2007, but by January 2010, that number was down by 30,000 jobs. As of November 2011, agencies had regained 17,000 jobs, but not the same jobs, and the majority were being filled by younger digital talent. As the fifth season of Mad Men kicks off with a two-hour special on AMC on Sunday night, what is thriving is the marketing of products related to the franchise and the concomitant glamorization of that era.Continue reading...
Posted by Dale Buss on November 18, 2011 09:02 AM
Accenture introduces global brand campaign.
Alamo trademark flap resolved in Texas.
Anna's Thins cookies adopt a new look.
Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.
Best Buy ups holiday spending and introduces "Game On, Santa" campaign.
Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.
Cannes adds Mobile Lions award.
Coach pushes for China to become its No. 1 market within three years.
Deutsche Borse and NYSE seek to appease European Union.
Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...
Posted by Sheila Shayon on September 9, 2011 12:29 PM
Plum TV appears to be dying on the vine — and on the Vineyard, as the lifestyle channel geared at America's playgrounds of the wealthy is in the pits of despair.
Luxury-lifestyle maven Jerry Powers just resigned as CEO of the company, citing mismanagement that hemorrhaged "millions" of dollars being the final straw.
“You’ve got a board with billionaires looking over employees whose checks might not clear,” he commented to the Miami Herald, adding that “after I started, the board gave us $4 million. But they didn’t tell me about the $6.7 million in unpaid bills. The board put in another $5 million this year, and that ran out two weeks ago. On Thursday (Sept. 1), the board refused more funding.”
Powers took over the reins at Plum 10 months ago, the company’s third CEO since Plum co-founder Tom Scott, who parlayed his fortune as the founder of Nantucket Nectars beverage brand into starting the Plum media company aimed at America's idle rich.Continue reading...