Posted by Sheila Shayon on April 13, 2012 09:57 AM
That’s Hunter and Bear's 2012 birthday party teased in the video above.
In 2010, as we reported, a Tipp-Ex ad featuring a hunter and a bear in the woods was the first interactive video ever on YouTube.
In the first season of the adventures of the Hunter & the Bear, “A hunter shoots a bear” asked viewers to "White and Rewrite THE STORY." The campaign generated more than 50 Million views on YouTube, was shared 1.2 million times on Facebook and generated 220k tweets. The viral buzz created 30% more business for the brand during the back-to-school market and garnered the campaign more than 20 international awards. Continue reading...
Posted by Michael Waltzer on May 18, 2011 05:00 PM
Skadoosh! That's the catchphrase of Po, the panda played by Jack Black in the upcoming sequel of Kung Fu Panda. To promote the new film, Dreamworks Animation and The Visionaire Group have set up a fun interactive YouTube channel.
The video above features Jack Black, in person, practicing his line "Skadoosh" for the new movie. He has an idea, walks off screen, followed by a "Click for epicness" link that stays up. Go ahead, click it...Continue reading...
Posted by Shirley Brady on April 12, 2011 12:00 PM
Remember the Tippexperience, the interactive YouTube channel for the Bic-owned Tipp-Ex white-out featuring a somewhat profane bear?
Bic is back with another YouTube viral campaign, the BicFlexperience, for its BIC Flex 3 razor. Play the related "human curling" game — to demonstrate the "surprisingly smooth glide," of course — by clicking here. You can pick the webcam mode (instead of playing via keyboard) for Kinect-like motion gameplay, or just use some old-fashioned keyboard moves to play. Either way, let us know what you think.
Posted by Shirley Brady on September 2, 2010 01:00 PM
Remember the (just sold) Burger King's smash viral subservient chicken campaign? Meet its successor: the Tipp-Ex bear, a Bic-engineered viral marketing campaign that exemplifies a simple brand promise: the power of whiting out (and changing the future).
Just follow the instructions and type in an action to direct the action. The language is NSFW, so be warned! Some hints after the hump.
Try typing in "loves," "eats," "washes," "feeds," and "tickles" — and, most on-brand, "erases."
So is this closest to BK's chicken, Old Spice Man's social media responses, or the Pringle's Can Hand interactive banner? And does the longer you keep clicking on the interactive increase brand engagement? We'd be interested to hear any thoughts or stats!