Posted by Dale Buss on September 26, 2013 04:43 PM
The tragedy of the sinking of the Titanic has been used to sell books, movies, popular music and museum exhibits for a century. But Red Bull may have crossed the line with a new ad based on the disaster that merely peddles energy drinks.
Red Bull is used to pushing the envelope in its marketing in all sorts of ways, of course, from its man-made flying machine competitions to one of the ultimate promotional stunts in the history of marketing: sponsoring Austrian daredevil Felix Baumgartner earlier this year as he hurtled from a balloon out of the stratosphere some 128,000 feet to the earth.
But the brand finally may have gone too far with a new TV ad in the United Kingdom that leverages the legend of the Titanic and suggests that its passengers could have survived if they had been drinking Red Bull.Continue reading...
Posted by Mark J. Miller on February 19, 2013 11:02 AM
Describing something that is oversized may soon involve a lawyer. The terms “titanic” and “gigantic” are both being considered for trademarking.
The man behind the plan, Clive Palmer, is an Australian billionaire who is having the Titanic completely re-created by a Chinese shipyard so it can set sail from England for North America in 2016. Palmer’s Blue Star Line, named after White Star Line, the company that owned the original Titanic, has filed a trademark request for a number of terms, including "Titanic," "Titanic II," "Titanic III," "Blue Star Line," and "Gigantic", although he's already promoting "Titanic II" on his website.
Palmer, a mining tycoon, believes that White Star Line had thought about naming one of its ships Gigantic, but never got around to it after its Titanic liner famously slammed into an iceberg near Newfoundland and sank, taking more than 1,500 lives along with it. “I think [the trademark application] will be OK,” Palmer said, according to Australia’s Boorowa News. “We'll just see how we go. I think there is a report back on it already, saying it is OK for a ship.”
However, there is some debate as to what he'll be able to trademark.Continue reading...
Posted by Abe Sauer on April 13, 2012 12:01 PM
Posted by Dale Buss on April 13, 2012 09:01 AM
AB InBev trying to make Budweiser the "Coke of beers."
Apple plays offense and defense in patent fights as it rejects e-book collusion charge.
Beef Products struggles to survive "pink slime" furor.
Best Buy probes ex-CEO relationship with female subordinate.
BrightSource Energy action highlights difficulties of solar market.
Carrefour lowers prices to aid sales.
Google preserves cash and control with two-for-one stock spit. Continue reading...
Posted by Shirley Brady on March 26, 2012 12:31 PM
QVC is selling Titanic-branded merchandise for sinking centenary next month. "Legacy 1912 –Titanicä" perfume, anyone?
H&M is rumored to have a high-end luxury fashion line in the works, while its Conscious Collection lands on April 14th.
Converse Chuck Taylor Premium line recasts iconic high-top sneaker in luxe leather.
Move over, Ralph Lauren's Big Pony and Lacoste's Big Croc — Benetton is joining the big logo brigade:Continue reading...
Posted by Dale Buss on January 6, 2012 09:03 AM
Apple reportedly plans in-store branded boutiques at Target, while the iPhone's new Siri feature is said to double mobile data usage.
Porsche and Volkswagen compensation claims increase, while VW closes market cap gap with Toyota and looks to expand in China and India.
Dunkin' Donuts gears up to double number of U.S. locations.
Alcoa is scaling back.
Audi is adding models to win more U.S. market share.
Baskin-Robbins to expand to Vietnam.Continue reading...
Posted by Dale Buss on December 5, 2011 09:02 AM
Arnold Palmer re-brands for a generation who never knew the golfing legend.
Audiovox rebrands to Voxx International.
BlackBerry-maker RIM warns about profit outlook.
BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.
Boeing takes its Dreamliner on a "world tour."
Chick-fil-A spat with t-shirt maker hits the New York Times.
Corona brings beach experience to London.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on June 10, 2011 05:30 PM
Anyone who has taken the time to read the label of a bottle of Jack Daniel’s Tennessee Whiskey has probably taken note of the population of Lynchburg, Tenn., the town where Jack Daniel’s is distilled: 361.
Well, its population hasn't been that number for decades, and Jack Daniel’s is replacing the folksy label with a new label that removes the population misinformation altogether and corrects a few other inaccurate details. For instance, the claim that Jack Daniel’s is the “Oldest Registered Distillery in the United States” is gone, as well as the citation of “Lem Motlow, Proprietor” — the Motlow family sold the distillery for $20 million in 1956 and it is owned by drinks giant Brown-Forman.
The new label even volunteers that Jack’s name was actually (gasp!) Jasper. But truth only goes so far. There seems little danger that your average biker is going to roll up to a bar and ask for a “shot of Jasper.”Continue reading...