About $4,000 worth of coins are thrown into Rome’s massive, gorgeous Trevi Fountain each day. Making the gesture is said to guarantee your return to Rome.

Now Fendi is throwing a lot more than a few coins into the Trevi’s waters. The Italian fashion house has announced it will hand over $2.9 million to help keep the centuries-old fountain, featured memorably in Federico Fellini’s “La Dolce Vita,” in good shape.

Fendi, founded in Romein 1925, announced the 20-month project Monday along with two of its big-name designers, Karl Lagerfeld and Silvia Venturini Fendi.Continue reading...

Airbus sees more jet orders held up in emissions row with China.

American Airlines races against clock in bankruptcy court.

Apple faces pressure over app store fraud as fans line up around the world for new iPad.

BCE buys Astral Media for $3 billion, shakes up Canadian media landscape.

Centers for Disease Control launches grisly new anti-smoking ad campaign.

China corporate espionage makes cover of Bloomberg Businessweek.

Cisco increases focus on video delivery with purchase of NDS.

Derek Lam resigns as creative director of Tod's.

Disney pulls in movie production reins after John Carter flops.Continue reading...

Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.

Weight Watchers outperforms rivals (and medically supervised diets) in new study.

Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.

Amazon cuts deal on California taxes, plans to bring click and collect service to UK.

AOL severs ties with TechCrunch founder Michael Arrington.

Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...

Pepsi will pull its full-calorie beverages from national school cafeterias. [Wallet Pop]

Kraft plans to cut 10% of its products' salt content in North America. [AP]

Tod's hopes that the addition of Karl Lagerfeld's celebrity can help Hogan. [NY Times]

YouTube offers to share ad sales with independent musicians hoping for a boost. [LA Times]

Liam Gallagher of the band Oasis will add womenswear to his clothing line. [Vogue UK]

With the economy recovering, will inflation cause problems for consumers? [WWD]Continue reading...

New York City is buzzing about the opening of its first Costco Warehouse Shopping Club on East 116th Street. It may seem insignificant, but haven't we been waiting for a Harlem Target for over a year?

What makes the news even more exciting is that this shop-portunity has enabled access to Chanel and Louis Vuitton handbags in what seems like an attempt to appeal to a luxury market.

The new location currently has Chanel Classic Flap handbags available for $1,999, though the salesperson (StyleList felt it most important to note that the salesperson was a man), was unsure of which sizes were available but that the Louis Vuitton Speedy bags sold for $589 each.Continue reading...