Posted by Stephanie Startz on October 13, 2009 02:07 PM
Hoping to connect with young, female Today Show viewers, NBCU launched TodayMoms, a stand-alone site featuring parenting videos and photos, and incorporating the Today Show's allDAY blog (under the MSNBC logo; its archives go back to 2007) as well as its own branded mom-blog. Today Show anchors Meredith Viera, Ann Curry, Natalie Morales and Amy Robach write for the site. It will also be available as an iPhone app.
NBC Universal, which own the Today Show, also owns the recently relaunched iVillage. Yet, TodayMoms features no tie-in or cross-promotion with iVillage. As of now, visitors to TodayMoms are not directed to iVillage, nor vice-versa.Continue reading...
Posted by Stephanie Startz on October 13, 2009 08:01 AM
If bid for NBC is successful, Comcast could rival ESPN. [WSJ]
Bank of America will hand over legal documents from Merrill purchase. [WSJ]
China drives German automaker sales. [FT]
Embarrassed T-Mobile discontinues Sidekick sales after consumers lose data. [WSJ]
Music industry moves to web, combining branded content, advertising for revenue. [BrandWeek]
Ad campaigns market the promise of America. [NY Times]
Disney to rebrand stores as an "experience," may open Times Square flagship. [NY Times]
(More headlines: NBC's mom site, mags' new revenue sources.)Continue reading...