week in review
Posted by Michael Waltzer on April 12, 2013 04:30 PM
Our most-read blog posts of the week:
#1 JCPenney CEO Ron Johnson Out as JCP-Macy's-Martha Stewart Trial Resumes
#2 Starbucks UK Appeases Customers with Addition of 'Suspended Coffee' Program
#3 USDA Approves Sexier Names for Beef, Pork Cuts
#4 Caribou Coffee is Closing Some Stores, Rebranding Others as Peet's
#5 The University Formerly Known as Connecticut: UCONN Officially Rebrands
#6 Fisker Crumbles In the Wake of Mass Layoffs as Tesla Takes Off
#7 McDonald's Catches Heat for 'Unapproved' Ad
#8 As the Bird Flu: KFC, Tyson Caught Up in Latest China Chicken Nightmare
#9 Pepsi Continues to Bask in Branded Content Glory with Top YouTube Views
#10 Nike Sells Shoes Via Virtual Reality
week in review
Posted by Michael Waltzer on February 8, 2013 04:30 PM
Our most-read blog posts this week:
#1 #SuperBranding: Watch Nina Agdal's Super Bowl Ad for Carl's Jr. and Hardees
#2 #Superbranding: The Best and Worst Super Bowl 47 Ads
#3 Look Out, Lululemon: Nimble, Lower-Priced Ellie Aims to Make You Sweat
#4 #SuperBranding: Pepsi Taps Funny or Die to Freeze Out Coke Super Bowl Push
#5 Celebrity Mouths Open to Miracle Whip for Grammy Awards #KAOM Promotion
#6 Apple's Inner Workings: New Blueprints for HQ, Plans for Texas, Offices in Tokyo
#7 Ram Truck Ad Wins Praise, But That God-Made Farmer Looks Awfully Familiar
#9 Super Bowl Ad Watch: Of All the 2013 #SB47 Ads, Were Any #SuperBranding VIPs?
#10 Slam Dunk: Nimble and Playful at 100, Oreo Ties Dome Darkness Into Campaign
week in review
Posted by Michael Waltzer on February 1, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Farewell, RIM: BlackBerry Unveils BB10, Tagline and Creative Director Alicia Keys
#2 Super Bowl Ad Watch: Taco Bell and VW Feel Heat; Kia Joins Pre-Game Day Rush
#3 In Sweden, 7-Eleven Draws On Its Past For a Bold, Retro Redesign
#4 RIM Finally Ready to Unveil BlackBerry 10 to the World
#5 Diet Coke and Pepsi Pick Their Divas in Beyonce and Taylor Swift
#6 Super Bowl Ad Watch: Speed Stick Jumps In as Automakers Pull Out Front
#7 Can BlackBerry Come Back? RIM Gears Up For BlackBerry 10 and Super Bowl
#8 At Sundance, CAA Strays Far Off-Brand With a Wild, NC 17-Rated Blast
#9 Caffeine High: Starbucks Details Brisk Sales, Global Growth, More Baked Goods
#10 Running On Air: Automakers Choose Sides In Race for Hydrogen-Powered Car
week in review
Posted by Michael Waltzer on January 25, 2013 04:30 PM
Our most-read blog posts of the week:
#1 P&G Looks to Inspire Big Changes from Everyday Acts
#2 Super Bowl Ad Watch: Crowdsourcing Peaks with Coke's 'Mirage' Campaigns
#3 Super Bowl Ad Watch: Mercedes-Benz Teases Superstitions, Kate Upton Spot
#4 OWN Goal: Oprah and Discovery Poised for Lance Armstrong Boost as Ratings, Fees Soar
#5 Year of the Snake Sneakers Arrive As Nike Preps Its Black Mamba, Again
#6 At Chrysler/Fiat, Detroit Auto Show News Competes With Marchionne's Mouth
#7 Student Designer With a New Vision for Microsoft Says He's Joining the Company
#8 Food Network, Turning 20, Refreshes Brand With New Look and Attitude
#9 McDonald's Brand Strength Keeps Its U.S. Customers Coming Back for More
#10 Dodge Dart Lowers Barrier to Entry for Millennials With Online Registry
week in review
Posted by Michael Waltzer on November 2, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Taco Bell Cheers Giants World Series Win with Free Doritos Locos Tacos
#2 Salesforce Social Marketing Cloud Bursts as Radian6, Buddy Media Hit Storm
#3 James Bond Product Placement Exec Assures Fans There's No 007 Uh-Oh in Skyfall
#4 IKEA Sustainability Platform Takes a 'Next Big Step'
#5 Starbucks Powers Up with Duracell Wireless Charging in Boston
#6 She's Gotta Have Fit: Honda Designs Pink Car for Women
#7 Google Defies Hurricane Sandy, Hosts Virtual Nexus Launch
#9 P&G Turns 175 With Dive Into the Archives
#10 Coke Zero Turns Commuters Into 007 for a Shot at Skyfall Tickets
week in review
Posted by Michael Waltzer on September 14, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Motorola Promotes Droid Razr With TV Campaign on iPhone 5 Day
#2 Apple Unveils Taller, Thinner, Faster, Lighter iPhone 5
#3 Coca-Cola Woos James Bond Fans With Coke Zero Skyfall Tie-In
#4 P&G Brings Video Ads to Print With Dolce&Gabbana Ad in Marie Claire
#5 With Dasani Drops, Coca-Cola Looks to Flavor its Global Water Business
#6 Karamel Sutra's Fine, But Ben & Jerry’s Not Amused by Porn Clone
#7 Toyota Unveils New Slogan: "Let's Go Places"
#9 Chevy Ignores Bad Reviews for 2013 Malibu with Tim Allen's Dulcet Tones
#10 7-Eleven's 7-Election Obama/Romney Coffee Poll is Surprisingly Accurate
week in review
Posted by Michael Waltzer on August 24, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Unhealthy Tag Has Coke Execs Seething
#2 Beats By Dre Ambushes, Wins The Olympics
#3 Groupon, Group-Off: The Demise of Daily Deals?
#4 Oprah’s Next, Next Chapter
#5 BP and Visa Only Brand Winners at Olympics?
#6 Prop. 37 Puts GMO Labeling To California Voters
#7 Chrysler Frees Dealers to Please Buyers
#9 Abercrombie & Fitch Looking For Even More Loyalty
#10 Louboutin Battles Faux Louboutins - And Everyone Else
week in review
Posted by Michael Waltzer on July 6, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Uniqlo Mesmerizes Pinterest Users With Mass Pinning
#2 Kraft Responds to Oreo Gay Pride Facebook Flap
#3 Diageo Takes Stark Raving Approach to Expanding Wine Brands
#4 Life, Liberte and the Pursuit of US Greek-Yogurt Market Share
#5 Fiat, Chrysler Step Up Partnership as Alfa Romeo Preps U.S. Return
#6 Nike Adds Ice to FuelBand Fire With Limited-Edition Wristband
#7 The iPhone is Five, and We Couldn't Be Appier
#8 Chuck E. Cheese Relaunches From Goofy Cartoon Mascot Into Hip Rocker
#9 Watch Ken Jeong's New Coke Zero Commercial [VIDEO]
#10 Apple's $60M iPad Deal Could Make China Trademark Nightmare Worse