Posted by Sheila Shayon on August 22, 2012 02:58 PM
Realtime social analytics provider Topsy has just made Topsy Pro Analytics broadly available. Targeting marketers and journalists, Topsy Pro -- the world’s only index of the public social web -- is Topsy’s free service on steroids, offering a more granular breakdown of data, historical context, and a snapshot of the most influential tweets and tweeters.
Five-year-old Topsy Labs, one of a handful of companies with access to Twitter’s data stream, has refined their index to analyze multi-year access to information from millions of socially active websites and hundreds of billions of public tweets.
Topsy is on top of a burgeoning market for brands using social media measurement to assess the success of their messaging, and make quick course corrections. Their big data project dubbed Twindex, as Brandchannel has reported, is unprecedented in its reach. “Its scale of the data that makes this project so powerful," notes BuzzFeed's Matt Buchanan. "With Topsy's access to the full Twitter firehose, it's processing 400 million tweets a day in real-time. To compare, on Election Day 2008, there were 1.8 million tweets. There are that many tweets every six minutes today.” Continue reading...