Interbrand IQ: The Best Asian Brands Issue

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April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web

Posted by Mark J. Miller on April 1, 2013 05:54 PM

Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.

Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...

tech innovation

CES 2013 Watch: Fab Phablets, Self-Driving Cars, and Smarter Smart Devices

Posted by Shirley Brady on January 7, 2013 08:55 AM

Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?

A lot of noise from the many brands looking to make some noise in Vegas, including:

brand news

In the News: Apple, New York Yankees, Skype and more

Posted by Dale Buss on July 25, 2012 09:02 AM

In the News

Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.

New York Yankees look to leverage Ichiro Suzuki's personal brand.

Skype founders break up as eavesdropping concerns arise.

American Airlines ready to evaluate merger possibilities.

Ann Taylor brings back Kate Hudson for fall campaign.

Canon cuts full-year outlook.

Caterpillar begins to wear down some unionists in strike.Continue reading...

brand news

In the News: iPad Mini, Getty, Barclays and more

Posted by Dale Buss on July 4, 2012 08:55 AM

In the News

Apple plans smaller iPad to compete with Google Nexus, as Nokia gets touchy too.

Getty Images bidding nears $4 billion.

Barclays ex-CEO Diamond faces UK MP grilling as Bank of England faces tough decision.

Asian tourists flock to Europe for luxury bargains.

Asus aims to help athletes "find their zen."

Branded content shown to have limited impact in US.

China bans shark fin consumption in luxury crackdown, as mainland slowdown affects Hong Kong luxury spending.Continue reading...

brand news

In the News: Nestle, Best Buy, Apple/Samsung and more

Posted by Dale Buss on April 18, 2012 09:01 AM

In the News

Amazon plans to republish James Bond novel series.

Apple and Samsung are ordered into a patent-settlement conference, while Apple pressures Beijing with iPad snub.

Eatzi's expands into new locations.

Berkshire Hathaway will remain firmly under Warren Buffett's control as he undergoes prostate-cancer treatment.

Best Buy sees CEO search influenced by founder.

Bristol-Myers Squibb tops Corporate Responsibility Magazine's Best Corporate Citizens 2012 ranking.

Chevrolet touts Volt with Klout.

Citicorp sees executive pay plan ovewhelmingly rejected by shareholders.Continue reading...

kidding around

April Fool's Brand Pranks: Google, YouTube, Virgin, Honda, Sony, Toshiba & more [Updated]

Posted by Shirley Brady on April 1, 2012 12:01 PM

In a bid to outdo last year's April Fool's Day jokes, a few April Foolin' Around branded fake gags today include:

• Richard Branson's next adventure, Virgin Volcanic, will take the intrepid billionaire to the center of the earth with Tom Hanks;

• in addition to really advanced search and Google TV Click, perennial prankster Google brings its self-driving car to NASCAR racing (above) and, below, announces Morse Code-based Gmail Tap (double your typing speed!) with LL Cool J, plus 8-bit Google Maps for the neglected Nintendo Entertainment System, and more:Continue reading...

tech in the spotlight

CES Bringing More Control and More Interfaces

Posted by Mark J. Miller on January 9, 2012 10:16 AM

In China, 2012 is the Year of the Dragon, but at the Consumer Electronics Show this week in Las Vegas, 2012 bears a far catchier catchphrase: the Year of the Interface. At least that’s what Canada's CBC has dubbed it.

The New York Times' Gadgetwise tech blog sees ultrabooks taking over the show floor, along with car-related tech announcements (such as Ford's Silicon Valley lab news) aplenty — a convenient overlap with the North American International Auto Show (aka the Detroit Auto Show) taking over Cobo Hall in Motor City this week. The New York Times' big story this morning, however, dismissed CES as irrelevant, citing the pullout of Microsoft as sounding the death knell for the show.Continue reading...

brand news

In the News: CES, Detroit Auto Show, Disney and more

Posted by Dale Buss on January 9, 2012 09:01 AM

In the News

Archie Comics celebrates gay marriage in new cover.

Bristol-Myers to buy Inhibitex for $2.5 billion.

CBS introduces all-new CBS This Morning show.

Cadillac unveils ATS small sedan as import-fighter at Detroit Auto Show, which signals a turnaround for the industry.

Chick-fil-A cuts calories in kids' meals.

CES loses clout as tech-industry platform.

Current TV and Keith Olbermann make up following election coverage dispute.

Denny's promotes healthier media options.

Disney marketing head MT Carney departs.

Dow sponsorship of London 2012 Olympics continues to raise hackles.Continue reading...

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