Posted by Shirley Brady on January 3, 2012 09:32 AM
While HP won't be bringing a new logo to CES next week in Las Vegas, it appears to be getting ready to unveil a new ultrabook. As the glimpses in the teaser video for the mysteriously named Spectre shows, it's certainly a thin and sleek laptop — and a chance for HP to redeem itself from the TouchPad fiasco, which was pulled after seven weeks and called the biggest tech flop of 2011 by the New York Times.
week in review
Posted by Michael Waltzer on November 11, 2011 04:36 PM
Our most-read blog posts of the week include Steve Jobs' iYacht, HP's TouchPad and more:
#1 i, iCaptain: Steve Jobs’ Unrealized Dream was the iYacht
#2 HP's TouchPad: The Discontinued Tablet That Won't Go Away
#3 Angry Birds Hits Half A Billion Downloads
#4 Burger King's New Kids Meals Highlight Play and Philanthropy
#5 ASICS Cheers on New York City Marathon with Transit Experience
#6 J&J, Under Fire, Commits to Formaldehyde-Free Johnson's Baby Products
#7 Mercedes Don't Run Over 99%ers, 1%ers Run Over 99%ers
#8 Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more
#9 Sale of New Marlins Gear Awaits New Logo Announcement
#10 UNTHINK, the Facebook Alternative
Posted by Anthony Zumpano on September 1, 2011 12:09 PM
Apparently brands aren’t just being pitched by zombies — they’re also becoming zombies themselves.
Hewlett-Packard’s TouchPad, part of a growing segment of the tablet computer market known as “not the iPad,” was discontinued on August 18, a mere seven weeks after its US release on July 1. But like many a second-guessing mad scientist, HP decided to recall its creation from Gadget Heaven, where it was contentedly playing an Atari 2600 with a Sony Betamax. Now comes word that the TouchPad is returning, for a "limited" run. Walk, don't run — it's alive!
The TouchPad, which runs HP’s Linux-based webOS operating system, launched to mixed reviews and didn’t sell very well during its initial run. Maybe it was the iPad-territory price tag. It could have been that the iPad-averse were more interested in Android products. Perhaps it was all Russell Brand’s fault. But once HP gave up and slashed the price of its remaining inventory to $99, the tablet became as coveted as the former loser at the conclusion of any 1980s zero-to-hero high school comedy.Continue reading...
Posted by Shirley Brady on February 11, 2011 11:00 AM
HP's new global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions.
The launch of its worldwide "Everybody On" tagline and branding campaign – "spanning music, fashion, community activism, business and more" – is being executed via an integrated marketing campaign featuring print, broadcast, online and social media.
It's timed to the launch of three new WebOS-enabled mobile devices this week: the Pre3 smartphone, a mini-smart phone called the Veer and its Touchpad tablet.
The campaign also builds on the brand's “The Computer is Personal Again” campaign, and will be in evidence this weekend as part of its continuing support of the Grammy Awards on Sunday and Grammy-winning artist Alicia Keys.Continue reading...