Learn more about Sustainable Brands 2015 San Diego

celebrity brandmatch

Charlie Sheen Puts the "Or Else" Into DirecTV's "Get Rid of Cable" Campaign

Posted by Shirley Brady on March 2, 2012 03:59 PM

Sheen's Increasing Luster: Fiat USA isn't the only brand to tap Charlie Sheen for its new TV commercials. DirecTV has hired the embattled actor to star in its latest "Get rid of cable ... or you'll regret it" series of commercials, which made a splash when they debuted on Jan. 2nd during the Tournament of Roses telecast.

DirecTV's Pitch: "The spot shows what happens when your frustration with cable causes you to make unwise decisions that could lead to reenacting scenes from Platoon with Charlie in your living room."

Why Sheen?: As The Hollywood Reporter notes, "The spots are a part of Sheen's meta comeback, which has largely consisted of projects that wink — or wholeheartedly embrace — his checkered past." Sheen is slated to return to TV in June, when he will star in an FX series based on the Adam Sandler-Jack Nicholson film Anger Management, in which he'll play "an unconventional anger therapist."

Below, watch another new spot in the "Get rid of cable" campaign, which riffs on Sheen's favorite word: Winning.Continue reading...


DirecTV's Anti-Cable Commercials: Praised by Jack Welch, if Not PETA

Posted by Shirley Brady on January 2, 2012 09:02 PM

The 123rd annual Tournament of Roses football game (better known as the Rose Bowl Game) in Pasadena, CA, today saw the Oregon Ducks triumph over Wisconsin (ending a 95-year losing streak) in dramatic Nike-designed uniforms; an "Occupy" protest during the Rose Bowl parade; and new anti-cable commercials from DirecTV.

The theme: "See what happens when you make bad decisions. Get rid of cable and upgrade to DIRECTV." One of the spots (at top) warns viewers to get rid of their cable TV subscription and switch to DirecTV or end up in a roadside ditch. A second spot, below, raised hackles among animal lovers by imagining a slippery slope leading to taking in stray animals, which the voiceover admonishes the viewer to stop doing by switching from cable.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia