social media watch
Posted by Sheila Shayon on November 21, 2013 02:47 PM
Pinterest is pinning its monetization hopes on Place Pins, a new category of pins focused on travel that carries enormous potential in the lucrative business of location-based ads.
Place Pins let users pin images of bars, cafes, restaurants and other destinations onto dedicated Pinterest boards. The intention is to tap into social travel, helping users plan trips. The company says its Pinners generate 1.5 million pins tagged to locations every day, adding up to a total of 750 million across the site, with 75 percent of traffic coming from mobile.
Users can create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology.
“Pinterest users like to plan vacations as much as they like to redesign their living rooms and make over their wardrobes, so it isn’t far-fetched to imagine hotels, vacation destinations and travel agents paying to promote themselves on the new pin maps," the Wall Street Journal muses.Continue reading...
Posted by Alicia Ciccone on March 25, 2013 09:46 AM
T-Mobile kills off wireless contract, readies to launch LTE network.
Gordon Brothers Europe agrees to buy struggling Blockbuster UK, saving 2,000 jobs and brand.
W Hotels plans to double Asia presence over the next five years.
AstraZeneca settles Crestor patent suit.
Apple, Microsoft defend pricing policies in Australia.
Britain's BAE Systems wins five-year, $780 million US military contract.
BMW looks to Mini Paceman to challenge growing Fiat market.
Bridgestone launches new tire line to reignite Firestone brand.Continue reading...
Posted by Dale Buss on November 13, 2012 09:01 AM
Microsoft announces the departure of Windows chief (and Ballmer's heir apparent) in wake of Windows 8 launch.
LG breaks through with new smartphone.
Hostess Brands starts closing plants as workers strike.
Acura brings Dr. Phil and Suze Orman into its Christmas promo campaign.
Apple finally gives in on employee perks.
Bojangles recruits American Idol winner Scotty McCreery for campaign.
Cadillac shows design chops in China.
Callaway Golf drives buzz on Twitter for new high-tech driver.Continue reading...
Posted by Sheila Shayon on May 30, 2012 04:07 PM
Gawker asks, "Will CNN ruin Anthony Bourdain?" but maybe we should be asking, "Will Anthony Bourdain ruin CNN?" (Kidding: big fans, Tony!)
Yes, the ratings-challenged cable network that Ted Turner built CNN has wooed the chef-turned-media personality and author Anthony Bourdain from the Travel Channel, where his current programming will run through the end of the year. Beginning early 2013, Bourdain's new weekend program “will be shot on location and examine cultures from around the world through their food and dining and travel rituals.”
At a time when CNN’s ratings are at historic lows, the hiring of the oft-profane Bourdain is part of a new weekend programming strategy.Continue reading...
Posted by Sheila Shayon on January 24, 2012 02:02 PM
Pinterest, the virtual pin board at the crossroads of social and style, covered here in December when the buzz was reaching fever pitch, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement.
A wide range of major brands are using Pinterest to engage fans through social curation and as an online focus group to see what clicks with consumers, including:Continue reading...
Posted by Mark J. Miller on November 15, 2011 10:01 AM
Scripps Networks owns some of the most powerful brands on cable television with HGTV, Food Network, Travel Channel and DIY. All of the cooking shows on these networks have thus far avoided the temptation of dabbling in product placement. After all, in the first half of the year, Food Network pulled in $283.2 million in advertising while HGTV earned $300.2 million in the same time period, according to Kantar Media.
However, the company’s Cooking Channel, which launched last year, is still trying to figure out how to make dough on the scale of its sister networks. Kantar reports that the channel brought in $12.3 million in the first half of the year. Enter product placement.
Ad Age reports that the network's business side sees a plum opportunity with a series titled From the Kitchens Of, which doesn’t have a set air time and is broadcast sporadically, not only visits the kitchens of corporations including Pillsbury but also features each company’s products within its show and recipes. For that right, the advertiser foots half the costs of producing the episode, Ad Age reports.
"We wanted to be able to offer advertisers something different than" Food Network, stated Jeff Stettin, VP of ad sales for Cooking Channel. "We feel that with a network that was just starting out, we could take a little bit more risk."
Other brands that have been involved the first season’s 10 episodes include Clorox, Sara Lee, Kellogg, and Sears’ Kenmore, Ad Age notes, with all series one sponsors already signing on for a 13-episode second season run.
Posted by Shirley Brady on April 25, 2011 10:00 AM
Laureen Ong, the former head of the National Geographic Channel, has made her first big move as head of the Scripps-owned Travel Channel. In a deal that will be announced today, Travel has invested $7.5 million in Oyster.com, a travel site that focuses on hotels, offering bookings and "professional" (as opposed to consumer) reviews.
Now that it owns a piece of Oyster, Ong tells the New York Times that the network will promote the site's content and expertise on-air and online. It likely will feature the site’s hotel reviewers, too — "if we do shows around hotels, Oyster will have participation in it," she commented. "It’s in our best interests to make sure they get a lot of exposure, and we will do all that we can."Continue reading...
Posted by Sheila Shayon on June 1, 2010 02:00 PM
CheapTickets.com today rolls out an ad campaign in keeping with its brand mantra: “The Less You Pay, the Better it Feels."
Its “We’re Too Cheap to Advertise” contest invites anybody to produce and upload a 30-second spot germane to cheap travel between now and July 13. The winner gets $50,000 worth of free travel and the reward of seeing their spot air on the Travel Channel – currently in 95 million U.S. homes – before Labor Day.
"Who better to create a commercial that illustrates just how great it feels to book a quality vacation for less on CheapTickets? We've found that our customers are the best advocates for our brand and this is an opportunity to unleash their passion for cheap travel," says Deborah Italiano, the site's VP of brand marketing.Continue reading...