2014 Brandcameo Product Placement Awards

brand news

In the News: Abercrombie and GM CEOs, Novartis Eyes Merck, and more

Posted by Dale Buss on December 10, 2013 09:15 AM

Abercrombie & Fitch renews contract with CEO.

Boeing holds tax-breaks "bake-off" between states.

Chobani enters Super Bowl for first time.

Dr Pepper Snapple smells trouble with sewage in Houston.

GM names Mary Barra, industry's first female CEO, to succeed Dan Akerson, report says, while US loses $10.5 in bailout, which a study calls a financial success; meanwhile, company vacillates over ending Australia operations.

Jeep partners with NBCUniversal for Cherokee.

Kawasaki plants marketing seeds for '14.

Kia launches new Red Zone sub-brand for tuners.

Lululemon names new CEO as founder steps down as chairman. Continue reading...

brand news

In the News: Chrysler, LG, Microsoft and more

Posted by Dale Buss on November 21, 2013 09:21 AM

In the News

Chrysler eyes December IPO.

LG investigates "unauthorized spying" claims. 

Microsoft builds line of products, apparel around "Scroogled" marketing campaign.

Abercrombie & Fitch reports loss on weak sales.

British Airways fields billboard ads that interact with planes overhead.

CCTV grapples with ad slowdown in China.

Foursquare opens up home screen to big brands.

IKEA is investigated in France for labor issue.

McDonald's plans no national launch for McRib this year.

Mondelez invests $100 million in Czech biscuit plant and expands presence in Pakistan.Continue reading...

media triage

Tribune Becomes Latest Media Empire to Throw its Newspapers in a Corner

Posted by Dale Buss on July 10, 2013 03:17 PM

Put another brick in the wall for the once-glorious American newspaper business: Tribune Co. is following the route of other publishers and spinning off its newspapers from its far more promising broadcast business.

Tribune—owner of the Los Angeles Times, Chicago Tribune, Orlando Sentinel and five other newspapers—plans to separate its publishing business from its more profitable broadcast business sometime in the near future. The move will leave the broadcast company to retain the Tribune name and its ownership of 42 local TV stations, superstation WGN America, an equity stake in the TV Food Network and digital and real estate assets.

"Each will be a stronger company when separated from the other," Tribune CEO Peter Liguouri wrote in a memo to employees, according to Reuters. The spinoff "will also allow us to maintain flexibility as we continue considering all our strategic alternatives for maximizing shareholder value."Continue reading...

brand news

In the News: Tribune, Yelp, Blackberry and more

Posted by Dale Buss on July 10, 2013 09:31 AM

In the News

Tribune plans to spin off newspaper unit.

Yelp adds food-delivery services to site through partnerships.

BlackBerry faces same old problems after name change as CEO admits US debut of new phones was flawed.

Abbott cuts baby-formula prices in China.

Apple colluded with major publishers to drive up e-book prices, judge rules. 

Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.

Budweiser signs Rihanna and Jay-Z for 85-country tour.

Dollar Shave Club will try out 'beardvertising' trend. 

Elizabeth Arden launches third Taylor Swift fragrance.

GM sells more cars in China than in US in first half.Continue reading...

brand news

In the News: Reuters, McKee Foods, Chevy and more

Posted by Dale Buss on March 15, 2013 09:14 AM

In the News

Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.

McKee Foods picks up Drakes brand from Hostess.

Chevy chooses McCann for global advertising account.

Boeing strongly defends Dreamliner.

Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.

Coke seeks world peace via vending machines.

Disney develops unique approach to India.Continue reading...

brand news

In the News: AB InBev, Twitter, Cablevision and more

Posted by Dale Buss on February 27, 2013 09:09 AM

In the News

AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.

Twitter sees potential valuation soar as it mulls IPO.

Cablevision sues Viacom for making it run second-tier channels.

AMC is propelled by "The Walking Dead."

Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.

Asus plans aggressive push in U.S. PC market.

Boeing encounters lack of battery expertise as probe of Dreamliner drags on.

Facebook opens up its ad exchange to sell everything but Google.

GM CEO Dan Akerson requests no pay raise for second year in a row.

Huawei kicks off branding campaign at Mobile World Congress.

In-N-Out Burger is kept on track by heiress.

Kraft debuts theme of Velveeta as "liquid gold."

Macy's plans to intensify digital efforts and issues upbeat outlook.

Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...

brand news

In the News: Kia, Zipcar, Nivea and more

Posted by Dale Buss on January 2, 2013 09:02 AM

In the News

Kia names first non-Korean as president and integrates Google Maps.

Avis to acquires Zipcar brand for $500 million.

Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.

Amazon apologizes for Christmas Eve outage.

American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.

Apple sees its store in Paris robbed.

BBC Worldwide appoints chief brands officer.Continue reading...

brand news

In the News: PepsiCo, Foxconn, Samsung and more

Posted by Dale Buss on June 7, 2012 09:01 AM

In the News

PepsiCo wins fight with Coca-Cola in German court over bottle design.

Foxconn sees arrests after unrest at Apple plant in China.

Samsung names new CEO.

Alibaba foresees strong growth.

ASKY pan-African airline faces tough take-off.

Baker & Taylor signs e-books distribution deal with Harry Potter-based Pottermore site.

Bob Evans looks to restaraunt remodels and value pricing for sales traction.

Facebook faces scrutiny as it goes for younger kids as NASDAQ chief apologizes for stock exchange's role in IPO debacle.

Fanatics.com sports-apparel site valued at $1.5 billion.Continue reading...

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