Posted by Barry Silverstein on October 16, 2013 03:02 PM
In little more than a year, some retail shelves may actually be able to identify consumers who are most likely to purchase certain snacks, thanks to Mondelez International. The $35 billion global foods giant, which spun off from Kraft Foods just over a year ago with a name intended to evoke "delicious world," markets such snack brands as Cadbury, Certs, Oreo, and Trident.
In 2015, the company plans to introduce "smart shelves" with sensors designed to detect the age and sex of consumers. Then, advanced analytics will associate the right type of snack product with each consumer, and a video display will target consumers with appropriate ads and promotions.
Mondelez wants to place its smart shelves as close as possible to the point of sale—right near the checkout aisles to track and possibly encourage last-minute impulse buys. Mark Dajani, the CIO of Mondelez, told the Wall Street Journal, "When people walk by, it's a missed opportunity. We must know how the consumer behaves in the store. ...Knowing that a consumer is showing interest in the product gives us the opportunity to engage with them in real-time."Continue reading...
Posted by Dale Buss on September 11, 2013 09:19 AM
Apple gets license to run phones on China Mobile network.
Aramark files for $100 million IPO.
Target launches digital movie and TV service.
BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.
Best Buy CEO sells shares to help pay for his divorce.
Four Seasons Hotels starts a food truck.
GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.
Gevalia launches frothy K-cups.
Google Play gets a new logo.
Home Depot is accused of shaking down suspected shoplifters.
Intel unveils line of chips for wearable devices.
J&J reintroduces Tylenol.Continue reading...
Posted by Sheila Shayon on September 10, 2013 10:41 AM
Dunkin’ Donuts made history last night during Monday Night Football’s pregame show on ESPN, running the first ever television ad made completely from Vine videos.
Four Vine videos will run during ESPN's Monday Night Countdown throughout the 16-game season on the network's "billboard" ad unit, a full-screen, five-second spot that airs between segments on the network. Monday's Vine featured an animated latte that flips a coin to show the start of a football game.
“We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” Scott Hudler, VP of global consumer engagement at Dunkin’ Brands, told Adweek. “Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows. We want to make sure we’re supporting our TV investment with social media that’s [relevant]. It’s our job to make sure that it’s tied together to drive consumer engagement.”Continue reading...
chew on this
Posted by Dale Buss on July 22, 2013 12:49 PM
Oreos, Fritos, Doritos, Cadbury, Trident and Sunchips all on the same truck as they head to the supermarket? That's a vision of a highly symbiotic, cost-efficient brand and product portfolio and distribution scheme, if you ask Nelson Peltz. He'll be happy to see some other distributor getting the Pepsi into the beverage aisle and the Naked Juice into the refrigerators in the produce department.
That's part of the scenario being sketched by activist investor Nelson Peltz as he presses PepsiCo to spin off its uneven drinks business, then purchase Mondelez International so the two snack giants can combine their stables of diverse and powerful brands both in the US and international arenas. Such a global snack giant would have $70 billion in combined revenue and 17 snack brands that each has more than $1 billion in retail sales.
Peltz said at a recent conference that PepsiCo is at "a crossroads" with a beverage business that was losing market share in soft drinks to CocaCola and to which PepsiCo CEO Indra Nooyi has only recently—and seemingly grudgingly—given more marketing support.Continue reading...
Posted by Sheila Shayon on May 30, 2013 12:38 PM
Two unlikely global titans have partnered on a “mobile only” media deal whose footprint covers 16 countries, from developed markets in North America and Europe to emerging markets in Eastern Europe, Latin America, the Middle East and Asia Pacific.
Mondelez International, the CPG giant behind billion-dollar brands like Oreo and Cadbury, announced today that it has inked a landmark deal with Google: a one-year partnership that will include mobile search, display and websites. While financial terms were not released, the deal will include branded mobile websites, training and mobile capability building, analytics and opportunity to opt in to Google's mobile beta programs.Continue reading...
Posted by Dale Buss on May 7, 2013 12:38 PM
If love is the universal language, snacks may be the universal food. And that's one reason the spinoff of Mondelez International from Kraft Foods last year looks more and more like a good move, at least for Mondelez and its shareholders.
Mondelez's portfolio of global snack brands—ranging from Oreo to Cadbury to Trident—relies on emerging markets for about 40 percent of its revenue right now, and by 2020 the company projects that 110 million households in India, Russia and Brazil will move into the middle class, the socioeconomic stratum where serious snacking begins in most markets because consumers have achieved the economic wherewithal for recreational eating.
"As they do, we believe they'll step up their chocolate consumption by about three times," Bharat Puri, Mondelez's senior vice president of global chocolate, told analysts recently, according to Advertising Age.Continue reading...
Posted by Sheila Shayon on April 17, 2013 07:35 PM
Mondelez International's first-of-its-kind Mobile Futures Network is teaming brands with top entrepreneurial minds to bring pilots to market in as little as 90 days.
"The Mobile Futures program has been an extraordinary experience for all of us at Mondelez International,” said Bonin Bough, vice president of global media and consumer engagement. “It has given us the opportunity to work with and learn from leading mobile innovators to enhance how we engage with our consumers.”
The pilots, focused on mobile-at-retail, social TV and SoLoMo (social/ location/ mobile) technology to enhance consumer experiences and drive impulse purchases have launched across multiple brands under the Mondelez umbrella. The global company hopes that the service-y and social tie-ins will help build brand relevance beyond obvious user engagements for brands like Chips Ahoy! and Stride Gum.Continue reading...
Posted by Dale Buss on January 8, 2013 01:06 PM
Joining other major companies and brands such as Unilever, Nike, PepsiCo, Lexus, BMW and AT&T in spurring mobile innovation around its brands, Mondelez International is investing in mobile startups in the hopes that they'll bring the kind of game-changing innovations to the company that often are hard to come by at corporate stalwarts such as the global-snacks operation that used to be part of Kraft Foods.
That said, it was Kraft that spearheaded the mobile incubator program that Mondelez is now running with. Mondelez just announced nine startups to participate in an ambitious new mobile-technology initiative aimed at drivng more impulse purchases and better in-store marketing. Called Mobile Futures, the program kicked off in October with a call for new ideas that drew 126 applications. Twenty-two startups survived the first cut, then were narrowed to nine after a two-day pitch event last month.
Mondelez hopes to launch one or two mobile-focused tech companies out of the process as well as garner new applications specifically for its business. It's one important way in which the spinoff — which owns megabrands such as Oreo, Trident, Stride and Cadbury — is attempting to do business differently, more dynamically, than in its old incarnation paired with what has now become Kraft's North American grocery business.Continue reading...