Interbrand IQ: The Best Asian Brands Issue

rss

what girls want

Barbie Puts Dreamhouse on the Market to Make Way For High-Tech Digs

Posted by Sheila Shayon on February 15, 2013 10:01 AM

With a pink elevator, hot tub and spa, pink granite countertops and only three walls, Malibu's most famous resident is finally putting her house on the market. That's right: for a cool $25 million, Barbie's Malibu Dreamhouse in the 90265 zipcode can be yours.

It's being "sold" via a listing on Trulia—"The only house in Malibu with a truly unobstructed view of the ocean (after all, it only has three walls)—and a celebrity real estate agent in Bravo's "Million Dollar Listing: Los Angeles" cast member Josh Altman. It's all part of an effort by the iconic toy company to highlight the doll's revamped image and new playset, set to be released for the 2013 holiday shopping season.Continue reading...

digital moves

Digital News: AOL, About.me, iAds, Mint and more

Posted by Shirley Brady on December 21, 2010 10:00 AM

AOL acquires About.me social profile site (that's K'naan's splash page, above) a mere four days after going live and a year post start-up.

Apple spurs iAds for the iPad with new tools.

Cricket aims to turn music pirates into paying customers.

FCC's "strong" net neutrality rules criticized on all sides.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein