Interbrand IQ: The Best Asian Brands Issue

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Time to Pull Out a Trump Card?

Posted by Mark J. Miller on March 15, 2012 01:01 PM

If there is one thing Donald Trump values (other than total self-promotion and a wicked combover), it is loyalty. And now his company is ready to give back to those that can’t get enough Trump.

Visitors to Trump Hotels can now pull out a Trump Card, “a guest privileges program that seeks to one-up the run-of-the-mill benefits offered by the majority of hotel loyalty programs.” How will the irrepressible Trump do that?Continue reading...

brandcameo

Celebrity Apprentice Beats Idol Product Placements

Posted by Mark J. Miller on May 31, 2011 05:30 PM

Fresh off a season of FOX's American Idol during which competitors made music videos for Ford weekly, were overshadowed by massive Coke bottles behind them onstage while being interviewed, and fans were encouraged to text votes on their AT&T phones, it’s hard to imagine a show more blatant in its use of product placement. But, according to Nielsen, NBC's Celebrity Apprentice actually ruled the roost on product placement on prime-time television in the month of April.Continue reading...

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