sip on this
Posted by Dale Buss on December 3, 2013 01:47 PM
If Coca-Cola and Cargill aren't on the horn already, they should be. Coke is staking the future of calorie-reduced soft drinks on stevia, and ingredient giant Cargill is staking its future in that segment on stevia-based ingredient systems.
Meanwhile, PepsiCo is approaching the future of calorie reduction in soda from a different direction. CEO Indra Nooyi recently pooh-poohed the long-term usefulness of stevia, so her company reportedly has steered toward an intriguing alternative: a new chemical called S617 that cuts the amount of sugar and high-fructose corn syrup required in beverages to obtain the same sweet taste.
One thing is for sure: Both soft-drink giants have to do something. US soda consumption last year declined by 1.2 percent, which brought the category back down to 1996 levels, according to Beverage Digest. And even diet-soda consumption has begun to hit the skids as American consumers appear increasingly concerned about artifical sweeteners and are turning away from soft drinks to alternative beverages as a whole.Continue reading...
Posted by Dale Buss on October 16, 2013 05:39 PM
The size and speed of the decline in consumption of Pepsi and even Diet Pepsi in the US market has taken PepsiCo by surprise. Good thing the diversified global snack giant has been able to rely on sales of carbonated soft drinks and other beverages abroad and on improving performance by its Frito-Lay snack business.
Those were among the main takeaways from PepsiCo's earnings report and executive conference call with securities analysts on Wednesday, as CEO Indra Nooyi provided some color behind a mostly positive showing of a 2 percent rise in overall second-quarter revenue, a 35 percent gain in net income including some special factors, and $900 million in productivity gains.
PepsiCo posted strong growth in Asia, the Middle East and Africa across the board and in its Americas-wide snack business. "We have performed well because our portfolio of brands are extensive and strong, our products are on trend and relatedly diverse," Nooyi said on the call. "And we have a broad geographic footprint."Continue reading...
Posted by Dale Buss on October 8, 2013 12:21 PM
Is this the end of soda? Cargill and its Truvia brand aren't waiting around to find out.
Capitalizing on the accelerating woes of diet soft drinks, Cargill is placing a big bet, in a new advertising campaign for Truvia, that the root of the problem for Diet Pepsi and Diet Coke is the fact that American consumers are increasingly disenchanted with artificial sugar substitutes. Truvia is naturally sourced stevia, the extract of a native-South American bush.
Stevia has begun to acquire significant traction in the non-sugar-sweetener business despite the famously expressed doubts by PepsiCo CEO Indra Nooyi that soda drinkers ever would really go for beverages based on stevia, which has a licorice-like aftertaste that product developers have to thwart.Continue reading...
Posted by Dale Buss on October 8, 2013 09:21 AM
Nielsen formally unviels plans to track TV-related conversations on Twitter.
HBO brings a la carte programming to Google Play.
Juicy Couture brand is sold for $195 million.
ACE bandage brand partners with LL Cool J for promotion.
Alcatel-Lucent sheds 10,000 jobs.
Amazon defeats IBM in CIA cloud dispute.
Burt's Bees tweaks literary classics in Vine, Instagram campaign.
Dollar General opens 11,000th store.
Dunkin' Donuts adds SoCal units.
Google puts support behind program to create affordable internet.
JCPenney sees bottoming-out.Continue reading...
Posted by Dale Buss on September 30, 2013 09:22 AM
Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.
JetBlue launches premium brand, Mint.
IKEA starts UK solar push.
AOL to start advertising on TV again.
BlackBerry starts selling unlocked phones direct to US buyers.
DirecTV plans to help finance indie films.
Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.
GM can't keep up with demand for V-8 pickups.
Home Depot scales up Redbeacon service for small contracting jobs.
Intel invests in wearable device maker Recon.
JCPenney remains on the brink.Continue reading...
Posted by Dale Buss on December 13, 2012 09:04 AM
Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
Posted by Dale Buss on December 12, 2012 09:02 AM
HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.
Avon leaves South Korea and Vietnam in $400M cost-cutting move.
FedEx is accused of overcharging.
Amazon strikes sales-tax deal with Massachusetts.
Apple tests new TV designs.
Audi launches driving tech simulation game for Sony PlayStation.
Bausch & Lomb explores selling itself.
Bentley opens boutique at brand HQ.
Cinnabon reaches 1,000th bakery milestone.Continue reading...
Posted by Dale Buss on October 17, 2012 09:09 AM
A123 Systems files for bankruptcy.
American Airlines adds meal reservations at O'Hare flights.
Avon is warned by FDA on marketing of anti-wrinkle products.
BP nears deal to sell Russian stake.
Bank of America earnings plunge over charges related to Merrill Lynch acquisition.
Cargill launches campaign for Truvia to benefit Bolivian children.
Coca-Cola braces for China slump.Continue reading...