Posted by Dale Buss on December 13, 2012 09:04 AM
Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
Posted by Dale Buss on December 12, 2012 09:02 AM
HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.
Avon leaves South Korea and Vietnam in $400M cost-cutting move.
FedEx is accused of overcharging.
Amazon strikes sales-tax deal with Massachusetts.
Apple tests new TV designs.
Audi launches driving tech simulation game for Sony PlayStation.
Bausch & Lomb explores selling itself.
Bentley opens boutique at brand HQ.
Cinnabon reaches 1,000th bakery milestone.Continue reading...
Posted by Dale Buss on October 17, 2012 09:09 AM
A123 Systems files for bankruptcy.
American Airlines adds meal reservations at O'Hare flights.
Avon is warned by FDA on marketing of anti-wrinkle products.
BP nears deal to sell Russian stake.
Bank of America earnings plunge over charges related to Merrill Lynch acquisition.
Cargill launches campaign for Truvia to benefit Bolivian children.
Coca-Cola braces for China slump.Continue reading...
Posted by Sheila Shayon on May 29, 2012 10:04 AM
Since 1968, winning an Effie Award has been recognized as a symbol of marketing communications excellence for advertisers and agencies globally. Effie is a pseudo-acronym, an abbreviation derived from the word effectiveness, and its award, is a singular mark of advertising/marketing excellence.
The 2012 North American Effie Effectiveness Index, announced last week at the 44th annual Effie Awards Gala in New York, ranked Procter & Gamble as the most effective advertiser in North America and IBM as the most effective brand.Continue reading...
chew on this
Posted by Dale Buss on May 15, 2012 06:33 PM
While they suffer from even more ignominy under a new glare induced by the HBO documentary series The Weight of the Nation, the roundly condemned purveyors of "junk" salt, sugar and calories aren't exactly lying low and saying their mea culpas. McDonald's, Coca-Cola and 7-Eleven are each fighting back in their own way.
Coca-Cola has launched a test of its own new "mid-calorie" sodas to join PepsiCo in trying once again the concept of a "hybrid" diet/non-diet drink even though other attempts by both companies to mine a moderately-minded market have failed. Coke plans to test Sprite Select and Fanta Select products this summer — with only half the calories, 70 of regular drinks per 12-ounce can — in test markets in Atlanta, Detroit, Louisville and Memphis.
Interestingly, Coke's new toe in the mid-calorie water will depend on a blend of sugar: Cargill's Truvia brand of natural sweetener stevia plus erythritol, a "sugar alcohol" (unlike the ingredients in PepsiCo's new, nationally available mid-cal, Pepsi Next, which includes sucralose and high-fructose corn syrup). That gives Coke a leg up on an "more natural" claim it might want to make for select beverages against Next.Continue reading...
Posted by Shirley Brady on January 5, 2012 08:50 AM
BMW projected to beat Mercedes-Benz for US luxury crown.
PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.
Kodak bankruptcy report in WSJ slams stock price.
Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.
Australia's Commonwealth Bank crowdsources customer ideas.
Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.
Audi's China sales outstrip Germany.
Boeing closes premier factory in Wichita.
Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...
chew on this
Posted by Dale Buss on May 16, 2011 01:00 PM
Huge and privately held, Minnesota-based Cargill used to be one of the biggest companies you’d never heard of.
The $108-billion grain-processing giant has its finger in food commodities all over the world, It’s a huge presence in ingredients for better-for-you foods and beverages, and it occasionally ticks off environmentalists over sustainability issues. But Cargill wasn’t known for building consumer brands.
Until now. With some practice on its Coro Wise sterols that are an ingredient in cholesterol-lowering foods such as Minute Maid Heart Wise orange juice, Cargill has hit a brand-building home run as a rookie at the practice.
Its Truvia “natural” sweetener, made from the stevia bush native to South America, has surpassed venerable Sweet ‘N Low as the No. 2 sugar substitute in the country, according to AC Nielsen.Continue reading...
Posted by Dale Buss on May 4, 2011 09:00 AM
AOL struggles in first quarter, while display advertising business grew.
Chipotle hiring probe expands.
ConAgra (maker of Chef Boyardee, Slim Jim) increases bid for Post cereal owner Ralcorp.
American Airlines offers in-flight streaming to personal devices.
Apple's iPhone 5 faces delay as app revenue projected to hit $3 billion.
Applied Materials to buy Varian Semiconductor.
AT&T, Verizon and T-Mobile scrap "Isis" payment platform for mobile wallet.Continue reading...