Around The Web: Game Changer Edition

Starbucks introduces digital barcode app on iPhones allowing customers to make their own purchases in stores. [Econsultancy]

Microsoft not only wants you to host a release party for Microsoft 7, but provides you with a three-minutes video on how to host a release party for Microsoft 7. [Valleywag]

Tucker Max goes on a college tour to promote I Hope They Serve Beer in Hell. [Company Town]

McKinsey notes changes to Japan's luxury market, advises luxury brands to shift expectations. [Wealth of Nations]

The National Football League and sporting goods retailers discover that women watch football, possess money. [Daily Finance]