chew on this
Posted by Dale Buss on July 8, 2013 12:43 PM
It presses the bounds of credulity to think that being frozen would really make much difference to the shelf life of what's been known to be a practically indestructible product. But the decision by the new manufacturers of Hostess Twinkies to freeze some deliveries of the tasty little loaves is causing some longtime fans some untoward distress.
The new owners, Metropoulos & Co and Apollo Management Group, confirmed that they plan to freeze Twinkies being delivered to some retailers as the brand hits US shelves again this month after a near eight-month absence due to the liquidation of Hostess.
A spokeswoman for Metropoulos & Co.—which swooped in to buy the orphaned brand, along with other Hostess baked goods, earlier this year—told The Huffington Post that the decision was made after a small percentage of the company's retail customers explicitly requested frozen versions of the treat.Continue reading...
Posted by Mark J. Miller on June 24, 2013 03:09 PM
It's going to be the "Sweetest Comeback in the History of Ever." At least that's what the new owners of Hostess are hoping as it prepares to relaunch the beloved snack brand on July 15.
After being off the market and offline for nearly 8 months, Twinkies, CupCakes, Ding Dongs and a host of other creme-filled baked goods will reappear on more store shelves than ever before, according to the LA Times. The brand, which was bought for $410 million by Apollo Global Management and C. Dean Metropoulos & Co. has re-emerged online through various social accounts and a revamped website to spread the word about the relaunch.Continue reading...
Posted by Mark J. Miller on April 25, 2013 04:28 PM
Twinkies may be back on store shelves by July, but it’ll be a whole new set of bakers that are pulling them out of the ovens. Their one uniting characteristic? They won’t be union members.
When Hostess Brands, the former owner of Twinkies, had to shut down because it couldn’t come to an agreement with the Bakery, Confectionery, Tobacco Workers & Grain Millers International Union, processed baked-good lovers became fearful that they’d never see their beloved cakes again and immediately went to their local grocery stores to clear out the shelves of any products that remained.
Since then, of course, Hostess has been sold for $410 million to investment bankers Apollo Global Management and Pabst owner Metropoulos & Co., who plan to put another $60 million in capital investments into fixing up and reopening four of the 11 plants Hostess used, according to the Wall Street Journal. It may open a fifth as well, but the bankers are aiming to make the whole shebang run a lot more efficiently. The reopened plants should run at 90 to 95 percent capacity while some of the ones that will remain closed ran at less than 50 percent capacity, the Journal notes.Continue reading...
Posted by Dale Buss on April 25, 2013 09:15 AM
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Posted by Mark J. Miller on March 19, 2013 02:37 PM
Hipsterrific U.S. beer brand Pabst Blue Ribbon and surfing powerhouse O’Neill could have had a legal battle, but the chill brands instead decided to pound it out and make some money together.
O’Neill turned out a new surf look recently that caused someone in the Pabst legal department to give them a call to note that O’Neill was getting a little too close for comfort to the logo for Pabst, which is owned by the enterprising bunch at Metropoulos & Co., the company that just linked up with Apollo Global Management to buy the rights to Twinkies for $410 million.
But instead of a brouhaha, the two companies decided (no doubt over a cold one) to chill out and partner on a co-branded line of clothing.Continue reading...
chew on this
Posted by Brandchannel Staff on March 19, 2013 11:44 AM
After filing for bankruptcy protection in November and laying off its workers, Hostess has finally found buyers to pony up about $800 million for the majority of its baked goods brands.
According to Associated Press, a bankruptcy judge has approved the sale of Hostess Brands' iconic Twinkies, Ding Dongs and Ho Hos to two investment firms, Apollo Global Management and Pabst owner Metropoulos & Co., for $410 million. The judge also approved the sale of Hostess-owned Wonder Bread, Nature's Pride, Butternut, Home Pride and Merita bread brands to Tastykakes owner Flowers Foods, for $360M.
Beefsteak, a Hostess-owned regional bread brand, also was approved for a $31.9 million sale to Mexico's Grupo Bimbo, which surfaced early in the Hostess bankruptcy auction as a potential buyer and acquired Sara Lee's North American bakery business in 2010.Continue reading...
brand take over
Posted by Alicia Ciccone on March 12, 2013 05:08 PM
The world has been restored to its rightful order, folks. The snack-cake division of Hostess has accepted a buyer bid from Apollo Global Management Group and Metropoulos & Co. for $410 million.
Hostess was to conduct an auction later this week for snack brands including Twinkies, CupCakes, Ho Hos and Ding Dongs, however no competing bids were received by the deadline. Apollo, in partnership with veteran food executive Dean Metropoulos, has reportedly said that they are aiming to have the snack cakes back on shelves by summer, according to the Chicago Tribune.Continue reading...
Posted by Shirley Brady on March 11, 2013 08:45 AM
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