Interbrand IQ: The Best Asian Brands Issue

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In the News: GM, UBS, Instagram and more

Posted by Dale Buss on December 19, 2012 09:01 AM

In the News

GM is buying back $200M shares from the U.S. government.

UBS fined $1.5 billion in growing Libor scandal.

Instagram backpedals following outcry on terms of service change enabling user images for ad purposes.

CW pulls plug on major placement platform with end of Gossip Girl.

DirecTV expands cross-platform reach.

Facebook's Mark Zuckerberg donates $500M to charity.

Grammys launches new social trivia game.Continue reading...

brand news

In the News: Toyota, Domino's Pizza, McDonald's and more

Posted by Dale Buss on December 17, 2012 09:01 AM

In the News

Toyota sets to reclaim world sales crown as GMand Volkswagen vie for No. 2 and hints at elimination of Matrix model.

Domino's Pizza founder sues over Obamacare contraception coverage mandate.

McDonald's tries to get franchisees to stay open on Christmas.

Akamai taps co-founder as new CEO.

Burger King works with franchisee to expand in Mexico.

Chobani nears openingof huge new factory in Idaho.

Cosi uses pop-up unit in Chicago to test growth ideas.

Cox cable TV guide offers personalized recommendations in U.S. first.

Discover Communications makes key European deals.

Facebook counts on big deal with Walmart.Continue reading...

brand launch

In the News: Hostess, LinkedIn, Nissan and more

Posted by Dale Buss on December 14, 2012 09:02 AM

In the News

Hostess brands reportedly attract bids from Walmart and Kroger.

LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.

Nissan begins turning out Leaf batteries at new U.S. plant.

Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.

Build-A-Bear considers change at top.

Fox News leads cable segment while CNN dips.

GM revamps MyLink system.

Jaguar drops plan to build supercar.Continue reading...

brand news

In the News: News Corp., Virgin, Lincoln and more

Posted by Dale Buss on December 3, 2012 09:01 AM

In the News

Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.

Delta bids for 49-percent stake in Virgin Atlantic.

Ford unveils new branding campaign for overhauled Lincoln brand.

Air Berlin to lay out overhaul.

Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.

CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...

brand news

In the News: Apple/Samsung, Chrysler, GSK and more

Posted by Dale Buss on November 26, 2012 09:01 AM

In the News

Apple adds new Samsung devices in patent lawsuit, acquires use of Lightning trademark in Europe from Harley-Davidson.

Chrysler named Marketer of the Year by Ad Age.

GlaxoSmithKline invests in India and Nigeria, responds to Washington Post criticism over pharma funding of drug trials.

Amazon and Pinterest add branded business pages.

Aston Martin draws tire-kickers including India's Mahindra & Mahindra.

Beneful launches playful online videos for dog food.

Casual Male rebrands for the big and tall shopper.

Diner's Club partners on movie promotion for Life of Pi.

Dunkin’ Donuts "best coffee" trademark application rejected by USPTO.Continue reading...

brand news

In Non-Sandy News: Disney/LucasFilm, Apple Shakeup, BP Rises

Posted by Dale Buss on October 31, 2012 01:32 PM

Disney acquires Lucasfilm for $4.05 billion, plans to restart Star Wars franchise.

Apple sees executive refuse to apologize for mapping flaw, so he and retail chief are to depart as design head Jony Ive takes on bigger role and Apple shares slip post-shakeup.BP returns to profitability and raises dividend.

BP returns to profitability and raises dividend.

Activision goes big for CoD: Black Ops 2.

Aldi revamps as German consumers reject austerity.

Bayer acquires Schiff for $1.2 billion.

Burger King boosts marketing and makes demographic inroads.

Ford profits reflect North American gains and European woes.Continue reading...

brand news

In the News: Sandy Whacks Google, Penguin/Random House, Honda Hit and more

Posted by Dale Buss on October 29, 2012 09:04 AM

In the News

Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.

Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.

Honda cuts full-year outlook over anti-Japan sentiment in China.

Audi repeats goal to match 2011 operating profit in 2012.

British Airways launches customer recognition program.

Burger King third-quarter net income falls, still beats estimates.

Burt's Bees "deflakes" with billboard and video campaign.

Cadillac raises prices in bid for luxury credibility.Continue reading...

brand news

In the News: GM, Chick-fil-A, AB InBev and more

Posted by Dale Buss on July 31, 2012 09:01 AM

In the News

GM has new CMO tout Chevy relationship with Manchester United, after changing the terms, as pundits make recommendations on GM's way forward.

Chick-fil-A brand perception drops in wake of LGBT controversy.

Anheuser-Busch InBev sees North American drag on results.

Apple gets knocked for new "Genius Bar" Mac TV campaign as company mulls uses for corporate cash hoard.

BP posts weak earnings.

Chobani celebrates success that led to Team USA sponsorship.

Chrysler earnings leap on U.S. gains.Continue reading...

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